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Online Video Trends for 2022

Videos are a vital part of an online marketing strategy for every brand or business. But the challenging part, as digital marketing speaker Hong Kong says, is content creation. For a social media agency Hong Kong, three major platforms lead as video-centric networks. As a video marketing agency Hong Kong notes, it is best to know the online video trends for 2022.

THE TOP 3 SOCIAL MEDIA PLATFORMS FOR VIDEO (2022)

YouTube, TikTok, and Instagram are the top 3 social media platforms for video in 2022.

YouTube remains number 1 as the largest video-sharing network with 2.6 billion monthly active users.

People watched a total of 1 billion hours of video on the platform daily. Around 500 hours of videos are uploaded every minute. Users can navigate videos on YouTube in 80 different languages. Being the 2nd most visited website, next to Google, YouTube is also the second most-used social media platform.

TikTok is a platform for creating, sharing, and watching 15-second short music clips. Currently, it has 1 billion users and is available in 150 countries. TikTok is a big hit among millennials. So, if the target audience of a brand or business is between 13 to 60 years old, it should be on TikTok right now.

After it shifted to a photo-and-video sharing app last July 2021, Instagram users now stand at 1.5 billion. Around 6 out of every 10 Instagrammers log in at least once daily. More than 500 million Instagrammers watch Stories every day. Thanks to Reels (TikTok’s clone), the Instagram engagement rate rise to 0.83%.

ONLINE VIDEO TRENDS for 2022

The year 2021 is a big year for video marketing. Below, let’s discover the online video trends for 2022:

Animated explainer videos are one of the online video trends for 2022. It is a great way to capture the audience’s attention and hold them throughout the video length. By putting some kind of creativity and humor, they can make videos more engaging and informative. They are also a good choice to show off brand personality as they are well-optimized for smaller screens.

AR (Augmented Reality) and VR (Virtual Reality) will make videos unique this 2022. By giving customers a creative, interactive, and real-life feel, they can be very effective in driving sales. An example of these online video trends for 2022 is allowing a customer to explore or try on a product or service.

Short-form videos are here to stay. Many social media platforms enabled sharing of short, vertical videos that last between 15 seconds to 60 seconds. Unlike traditional videos, short-form clips can be recorded, shared, and watched on mobile devices. YouTube has Shorts, and Instagram has Reels as the counterpart of TikTok music clips.

Smartphones are getting smarter. Their cameras are getting more functional, too. That is why unedited smartphone videos will be one of the dominant online video trends for 2022. Unedited smartphone videos give viewers a glimpse of their own life online. They are authentic and unscripted, making them more appealing to viewers.

Vlogging is, no doubt, one of the biggest online video trends for 2022. Creators and influencers consistently post events, updates, and what’s happening to their lives through vlogs. Viewers get to know them on a more intimate level, making them loyal advocates and followers.

Reference: https://www.wevideo.com/blog/for-work/11-video-marketing-trends-that-will-dominate-2022-and-beyond

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The 4 Best Video Editing Apps for Social media Posting

Videos have become mainstream in social media today. They are a favorite content among social media users. According to a  digital marketing speaker Hong Kong, more than 54% of consumers want to see more videos from a brand or business. While a social media agency Hong Kong notes that short-form videos are the top-performing social media posts. A video marketing agency Hong Kong further notes that 78% of the world’s population watched online videos every week.

Brands and businesses need to create powerful videos to catch the attention of their target audiences. They also help expand the reach to new viewers and nurture the brand loyalty of existing customers. Below, we have compiled the 4 best video editing tools for social media posting.

Canva

Canva is a free online design tool where you can create professional-quality images and videos anytime, anywhere. You can start with Canva’s library of pre-made templates. Afterward, you can customize pictures and videos through simple drag-and-drop tools. Anyone can be a Canva video editor. The app is simple to use and user-friendly. It houses unlimited templates of images, stock photographs, and videos that a user can customize. Some downside of Canva is its export settings limits. You cannot export to files like PDF and PowerPoint. Users also cannot download the raw video file.

Clipchamp

Clipchamp is a free video editor where users can mix and match audios and stock footage. Users can also get inspiration from customizable video templates. Since 2014, Clickchamp has championed online video creation with its flexible, fast, and powerful video editing technology. It allows users to collect, compress, convert, create, and record videos in different file formats. With a simple user interface, it houses plenty of stock images. Yet, Clipchamp is only limited to exporting a 480p video resolution.

Jitter

Jitter is an animation and design tool for motion. It lets users animate pixel frames and exports them as a GIF, Lottie, or video. With custom and preset animations, Figma imports, and text animations, the app features tons of templates for social media posting. Jitter only exports videos with 720p resolutions. Under the free version, any export comes with a watermark.

Wave

Wave is an online video editor that allows users to:

  • add editable auto-generated captions
  • add stickers and transitions
  • add text animations
  • change video layouts
  • combine video clips
  • customized video subtitles in a snap

Wave also has unbeatable multi-streaming software for customized live streams. It houses plenty of music options and sound templates. Although Wave has a 15-second video limit in the free version that can only be shared on social media platforms. It also has limited video editing capabilities.

Reference: https://blog.red-website-design.co.uk/2022/06/20/video-editing-apps/

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Ways to Start Anew in Social Media

As the world goes back to the new normal, a digital marketing speaker Hong Kong highlights the importance of starting anew. Even a social media agency Hong Kong notes that every brand or business should get a new look to bounce back from the pandemic. For a video marketing agency Hong Kong, there are several ways to start anew in social media. Here they are!

Archive Old Social Media Posts

The first step to starting anew in social media is to archived social media posts. These pieces of content no longer serve their purpose and may only clutter your Facebook, Instagram, LinkedIn, or Twitter timeline. Just like home renovations, there’s a need to declutter and upgrade the functionalities of your social media pages. To archive old social media posts, find a way to hide them to avoid losing engagement such as comments, likes, or shares. As such, you can always put them back on ads needed or preferred.

Ask the Audience What They Want

Consumer behaviors have changed due to the lockdown and social distancing enforced by the government during the COVID-19 pandemic. Everything is uncertain, including social media analytics, as privacy policies have also been strictly enforced. To start anew in social media, ask the audience what they want. Understanding what they need can also help brands and businesses grow. There are several ways to do this including:

  • Communicating with them via chat, comment, etc.
  • Encouraging Community feedback
  • Polls
  • Sending emails
  • Surveys

Put the Business in Front of New People

You can now start anew in social media by building brand awareness. The best way is to optimize social media content for SEO. Use keywords in your Facebook, Instagram, LinkedIn, and Twitter posts. They can drive traffic to your website as they make them visible on Google. Make things easier for your social media audiences using a buy now, see more, or share button, etc. Build your brand with love. Do this by nurturing your followers with the type of content they love and are valuable to them.

Reintroduce Yourself

Being proactive in reintroducing your new brand is the best way to start anew in social media. Update your social media profiles. Upload a new logo, profile image, and descriptions. You can even use interactive videos to tell your brand story. Share behind the scenes, highlight your mission and vision, and recreate a new branding scheme. A simple change in color tones can make a big difference in reintroducing yourself.

THE BOTTOM LINE

To start anew in social media does not mean changing your social media accounts and pages. What it means is to give a brand a new look that is more appealing to modern audiences.

Reference: https://www.facebook.com/business/news/business-fresh-start-social-media#

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Important Content Marketing Statistics 2022

As Bill Gates says: “Content is king.” A digital marketing speaker Hong Kong agrees that it is one of the most vital elements of digital marketing. According to a social media agency Hong Kong, content is one of the most effective ways to drive website traffic. For a video marketing agency Hong Kong, measuring content performance is the easiest way to improve video ads and campaigns.

Recently, the Oberlo team dived into some content marketing statistics. The team organizes these statistics to show the best practices and reasons why every brand or business should include a content strategy in their overall digital campaign. If you plan to integrate or level up content marketing into your online campaigns, here are important content marketing statistics you should know.

Active Investment

Around 7 out of 10 brands or businesses invest in content marketing. In fact, more than 70% of them actively invest in content creation. It includes partnering with copywriters, creators, and influencers to feed social media pages and websites with valuable images, text, and videos. As 72% of marketers believe that content boosts engagement and leads, more than 7 out of 10 invest in a content strategy.

Distribution Channel

There are two ways for marketers to distribute content. First is organic distribution. It means consistently posting relevant and valuable information for the consumers for free. This they can do on their social media pages or website. The second way is paid distribution. It means paying social media platforms to show their content to target users. 84% of marketers engaged in paid distribution. Two platforms clearly lead paid content distribution. These are LinkedIn with 76% and Facebook with 66%.

Effectiveness

More than 96% of marketing decision-makers believed that content marketing has been effective for their brand. Nearly one out of five describe content marketing as “extremely effective.” That is why many brands and businesses are increasingly integrating content curation into their overall business goals. Written content is commonly used. It is a favorite among a whopping 98% of marketers.

Goals

The most achieved content marketing goal is brand awareness and building credibility. It is accounted for by more than 88% of advertisers and marketers. It was followed by educating audiences (80%), building loyalty (78%), and lead generation (72%). It is clear that content marketing can help eCommerce succeed.

Measurement

Content marketing in social media can either be organic or paid. Organic are non-paid means of giving valuable information to prospects to turn them into loyal customers. More than 50% of marketers use organic traffic to measure the success of content. It was followed by search ranking (42%), leads (40%), conversion rates (34%), and social shares (32%).

Strategy

Investing in content marketing requires a proper strategy. Around 57% of brands and businesses have a content marketing plan. They believe that crafting content should match their goals and missions. They also involve constant evaluation and fine-tuning to adapt to the ever-changing online markets.

Reference: https://www.oberlo.com/blog/content-marketing-statistics

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How to Advance Your Business with Facebook Communities

Online communities can significantly help brands and businesses to succeed on social media. According to a digital marketing speaker Hong Kong, these groups of loyal followers can help sustain the brand or business. They continue to patronize their products and services even if they are offered relevant options at a lower cost.

For a social media agency Hong Kong, Facebook communities can help boost brand awareness and reach. Members of the groups continuously share ads, campaigns, and content on their individual Facebook accounts. In turn, their Facebook followers and friends will see them and possibly click them.

This is especially true for short clips and long-form videos. A video marketing agency Hong Kong highlights that for video content to become viral, Facebook communities should continuously believe, engage, and support them.

But how can you advance your business with Facebook communities? Here are some tips from Meta, the rebranded Facebook company itself.

WHAT ARE FACEBOOK COMMUNITIES AND WHY DO THEY MATTER?

A Facebook Community Page is designed to group people interested in the same niche, subject matter, or topic. They can be brand followers, fan pages, non-business sectors, etc. Members of a community page share similar experiences and interests. A Facebook community page has an administrator and may have a moderator. Even though they manage the page, the followers and members collectively own the page. Among some of the largest and most popular Community Pages on Facebook in 2022 are Cheap Meal Ideas, Home Buddies, Makeup Artists, Math Formulas, and Netflix Recommendations.

Facebook community pages are different from Facebook business pages. Brands and businesses set up business profiles on Facebook to keep their followers updated with what’s happening in the company. It also helps them launch ads and campaigns. While Facebook and individual users can set up community pages to group users within the same line of interest.

HOW TO ADVANCE YOUR BUSINESS WITH FACEBOOK COMMUNITIES

Recently, Facebook published a 39-page playbook entitled: “Community for Brands.” It aims to help organizations understand the importance of Facebook communities in achieving their business goals.

Align your business goals with an ROI framework for Facebook communities.

Facebook communities can help brands and businesses earn, grow, and save. a brand or business can align these goals through a return on investment (ROI) framework. Fundraising, partnerships, and subscription within Facebook communities can generate Revenue, Savings, and Insights (ROI). Moreover, brands and businesses should focus on advocacy, customer retention, and product innovation within the internal community.

Measure the outcomes of posting in Facebook communities.

After setting up specific objectives aligned with Facebook communities, brands and businesses should never stop measuring analytics. From the outcomes of posting in Facebook communities, they can determine whether an ad or campaign is performing well or worst. As such, they can better decide what ads or campaigns to use in the future, plus the ones they need to improve.

Post valuable content continuously to keep engagement within Facebook communities.

Every brand or business needs to nurture Facebook communities to strive and thrive. Posting relevant and valuable content can help Facebook communities grow. They should give users a reason to join. They should also give members a reason to grow. Do not forget to interact with them through comments and replies. Let everyone feel heard, important, and valued.

Reference: https://go.facebookinc.com/business-community.html

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5 Steps to Empower Your Sales Team

A marketing team focuses on attracting and identifying leads. A sales team focuses on converting leads into customers. A digital marketing speaker Hong Kong observed that there is always a critical gap between a marketing and sales team. There is a need to empower the sales team to fill the gap. That is through content that aligns both teams in an ultimate goal. Below are 5 steps to empower your sales team, according to a social media agency Hong Kong.

Help the Sales Team Find Your Marketing Content

Marketers spend a lot of time experimenting, planning, and writing. They focus on growing audiences through content marketing and getting prospects to lead them in the sales funnel. For the marketing team and sales team to align, marketers should help the sales team find their content and understand them better. By implementing a central content repository, salespeople can easily locate top-performing content. These can help them understand the buyer’s journey better and engage in more productive conversations.

Help the Sales Team Create More Compelling Sharing Experiences

Team collaboration is the cornerstone of digital marketing success. That is why marketers should help the sales team create a more compelling experience. Technology now allows brands and businesses to invest in content experience platforms. These are software that can help marketers and salespeople create different types of content. At the same time, the software can segment audiences based on a target persona. To help the sales team create a more compelling experience, marketers can curate, organize, and tag content by company size, industry, and sales funnel.

Make More of Sales’ Favorite Pieces

The sales team wants more of the bottom-funnel content. They are interested in making money instead of thought leadership. Today, a video marketing agency Hong Kong highlights the decreasing attention span of modern consumers. It recommends catching the audience’s attention within the first 5 seconds of content. Short videos, scannable blog posts, and news articles are, so far, the topmost performing types of content today.

Team Up with the Sales Team to Develop Content They Crave

There are two best ways where marketers can team up with the sales team to develop the content they crave.

First, they can create an advisory board to allow suggestions from the sales team. Looping them into your content strategy can help the marketing team and sales team stay aligned with the brand or business goals.

Research showed that some of the most effective pieces of content were made by the sales team. Oftentimes, the most productive salespeople do not necessarily share their sales materials because they do not want to admit that they alter some hard work made by the marketing team. To empower your sales team, hosting a content amnesty day every quarter or twice a year can help you uncover the best content. Practice a judgment-free zone on such learning exercises to better encourage the sales team as marketing partners.

Use Data to Help Both the Marketing Team and Sales Team to Become More Effective

A data-driven strategy can help both the marketing team and sales team become more effective. Collect all information on all sales interactions between existing customers and potential buyers. Use these big data analytics to segment your target persona. It will surely result in better targeting, more efficient campaigns, higher sales productivity, and more money coming in for the brand or business.

Reference: https://www.socialmediatoday.com/news/5-steps-to-empower-your-sales-team-with-content-experiences-infographic/621315/

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All About YouTube and Its Algorithm

YouTube is the largest global video-sharing platform. No wonder a digital marketing speaker Hong Kong highlights its power as the second most visited website in the world. Today, a social media agency Hong Kong notes that video marketing dominates content strategy. That is why a video marketing agency Hong Kong highlights that having a YouTube channel is now a necessity among brands. With 2.3 billion average monthly users, it can help boost brand awareness and conversion.

Like other social media platforms, YouTube algorithms change from time to time. It is to cope with modern consumers’ online behaviors. To further help brands, businesses, and creators understand video insights and trends, YouTube answers algorithm questions.

FACTS ABOUT YOUTUBE

YouTube has been a part of our lives since 2005. It was created by Chad Hurley, Jawed Karim, and Steve Chen. Google later bought the platform in 2006. Today, the platform not only provides video entertainment. It now houses a lot of video materials, including how-to videos, movies, music, news, product reviews, unboxing, vlogs, and web series. Individuals and organizations from various corners of the world can also use YouTube for live streaming.

The YouTube domain was launched on Valentine’s Day of 2005. Two months later, Jawed Karim posted the first YouTube video entitled “Me at the Zoo.” It is an 18-second clip uploaded on the 5th of April 2005. The first YouTube video showed Jawed at the San Diego Zoo in front of an elephant cage. Chad Hurley, Jawed Karim, and Steve Chen all worked at PayPal. To fund YouTube, they use the money from PayPal’s eBay buyout after they resigned.

After Google bought YouTube in 2006, it launched the localized versions of YouTube in June 2007.  It means that people in different locations get different video recommendations. The first 10 regions to get a localized YouTube site are:

  1. Brazil
  2. France
  3. Ireland
  4. Italy
  5. Japan
  6. Netherlands
  7. Poland
  8. Spain
  9. The United Kingdom
  10. The United States

Today, YouTube supports 80 languages and has been localized to 100 regions.

ABOUT YOUTUBE ALGORITHM

People watch more than 1 billion YouTube videos around the world every single day. These videos are commonly suggested by the YouTube algorithm. That is why more creators and marketers are working hard to get recommended by the YouTube algorithm. But how does YouTube algorithm really work? We’ve got you covered!

Since 2005, the YouTube algorithm recommends videos that attracted the most views and clicks. But this led to click baits – misleading titles and thumbnails. So, in 2012, YouTube adjusted its algorithm by including time spent watching a video to rank recommendations. The move evolves in the belief that people watch videos longer if they find value in them. During that time, creators started uploading shorter videos to meet the algorithm’s completion time for watching.

In 2015, the YouTube algorithm started measuring viewer satisfaction through random surveys. It then began using artificial intelligence to power its viewer satisfaction algorithm. This is through the users’ context history and video features. Today, 70% of videos watched on YouTube come from personal recommendations.

THE BOTTOM LINE

In general, the YouTube algorithm has gone more personal today because of technology. Thus, brands, businesses, and creators should focus on creating videos that give value to their target audiences. It is not more of what people want to watch in general. But it is more of creating relevant videos for an industry or niche.

Reference: https://www.youtube.com/channel/UCGg-UqjRgzhYDPJMr-9HXCg

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Simple Tips to Fill Your Social Media Content Calendar

Social media is the best way to promote a brand, product, or service. But to do so, a digital marketing speaker Hong Kong suggests consistent posting on social media pages. It makes the business visible to people and influences their buying behaviors.

According to a social media agency Hong Kong, the best way to plan a content strategy is to use a social media content calendar. Even a video marketing agency Hong Kong highlights that the calendar can help brands and businesses vary their content formats to avoid boredom among followers.

Below, let us explore some simple tips to fill your social media content calendar.

What Is Social Media Content?

Social media content is anything posted or shared on a social media account or page. The top social media platforms in the world today are Facebook, Instagram, LinkedIn, Pinterest, and Twitter. While the most used types of social media content are:

  • Ads
  • Announcements
  • Articles, blogs, or written posts
  • Case Studies
  • Challenges
  • Contests
  • eBooks
  • eCourses
  • Epic or evergreen content
  • FAQs
  • Favorite Hacks
  • Freebies
  • Guides
  • Hacks
  • Holiday greetings and specials
  • Images
  • Infographics
  • Inspirational Quotes
  • Memes
  • Links to external content
  • Live broadcasts or videos
  • Polls or surveys
  • Quick Tips
  • Ratings and Reviews
  • Story videos
  • Testimonials
  • Tutorials
  • Videos
  • Webinars
  • Weekly Roundups

Weaving these different types of content together can indeed boost social media presence among brands and businesses.

Simple Tips to Fill Your Social Media Content Calendar

Brands and businesses should give themselves a name on social media. This is called social media branding, where marketers follow a certain theme when posting content on social media platforms. Every week, fill in social media pages with announcements, quotes, or roundups to connect with the target audiences. These short types of content give marketers some room to breathe and share more original stuff.

Build and maintain a strong following by constantly engaging in social media. A “thank you” message can be great for those who like and share a brand’s social media content. Reply to comments or messages quickly. Encourage signups for every connection opportunity. Freebies can build huge traffic if you want to upgrade your email list.

Create appealing graphics and title images on your social media content. Canva is a good tool to edit and play with creative images and texts. Remember visual content gets shared 40 times more than social media posts without visuals. A brand logo for each image or photo can boost brand awareness.

Pre-schedule social media content through automation tools. Some of the best social media management tools are Buffer, HootSuite, and Tailwind. It can help marketers post content at the right time in every world zone. It can also save marketers tons of time.

Sharing other people’s content on social media accounts and pages can boost the reach of brands and businesses. Planning and writing them on a social media calendar allow marketers to collaborate with the author of the post further. It may be the reason why influencer marketing is a big thing in social media. Collaborating with authoritative and popular social media brands and personalities allows marketers to reach a huge number of followers.

Social listening means knowing what your competitors are up to and what is trending among your target audiences. It pays to study things that other brands are doing both successfully and failingly. By monitoring these things, they can serve as guides among marketers on their future strategies.

Reference: http://conversionminded.com/social-media-cheat-sheet-content-calendar-for-biz-owners-and-bloggers

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Some eCommerce Statistics and Trends for 2022

It has been two years after the COVID pandemic crippled everybody. Lockdowns and social distancing have paved for the eCommerce boom. A new section of eCommerce called “social commerce” also sprouted.

A digital marketing speaker Hong Kong notes that even with the new normal, eCommerce is here to stay. Although technology updates it at a fast pace, according to a social media agency Hong Kong. Even a video marketing agency Hong Kong highlights the importance of online selling among brands and businesses.

Below are some eCommerce statistics and trends for 2022. Brands and businesses may want to check them in case they are currently mapping out this year’s strategy.

eCommerce Has Substantially Grow Due to the Pandemic

The pandemic changed the way people shop, socialize, and travel. In the United States, 62% of people shop online more than before. In the United Kingdom, 74% of consumers find it more convenient and safer to do online shopping instead of going to physical stores.

Here’s a comparison. Before the COVID-19 pandemic, only 28% of consumers shop online every week, with 0% shopping online during the holiday season. After the COVID-19 pandemic, 36% more consumers now shop online weekly, and 44% shop online during the holidays. In general, the number of digital shoppers now rises at 40% year over year.

eCommerce Sale for Food and Drinks Has Seen a Major Increase

One of the biggest impacts of the COVID-19 pandemic is the inability of people to shop for essential needs in physical stores. Thus, there was a major increase in the eCommerce sale for food and drinks. Before COVID-19, only 9% of consumers shop for groceries. But after COVID-19, the number increase to 63% of consumers and they are likely to continue buying groceries online or by phone.

Around 3 out of 10 shoppers also switched to brands that offer a lower price. For non-essential items, 49% of online shoppers look for products that can make them healthier. These include air treatments, steam washers, and water filters. The sale of headsets, laptops, and monitors also increased due to the work-from-home (WFH) setup. At home, 69% of global consumers purchased coffee machines, food processors, and other kitchen appliances.

eCommerce Witnessed the Curbside Pick Up Trend

Have you ever encountered the term BOPIS? It means “Buy Online, Pickup in Store.” During the holiday season in 2020, 25% of online purchases utilized curbside pickup. During the holiday season in 2021, 40% of online purchases utilized curbside pickup. Today, 87% of consumers want brands and restaurants to continue offering curbside pickups.

How Much Money is Spent Online in 2022?

In 2019, global e-retail sales recorded a $3.5 trillion spending. It has grown to $4.921 trillion in 2021 and is expected to surpass $7.5 trillion by 2025. As people discover the convenience of online shopping, 1.92 billion consumers are now regularly purchasing goods online. In general, eCommerce spending has grown by 75% between 2020 and 2021. Such spending will continue to increase in 2022 up until 2025.

What Happens to eCommerce After the Pandemic?

People will continue to embrace eCommerce even after the pandemic. After experiencing the convenience of online shopping, 61% of consumers prefer shopping online as compared to buying in physical stores. Although there will be a slight increase in the percentage of retail store visits, technology makes it more practical for people to purchase on digital shops. Around 53% of shoppers demand BOPIS or curbside pickup.

eCommerce has clearly been integrated into all regions of the world. Among the top 10 countries with the largest eCommerce markets are:

  1. China
  2. USA
  3. UK
  4. Japan
  5. Germany
  6. France
  7. South Korea
  8. Canada
  9. Russia
  10. Brazil

Reference: https://www.websitebuilderexpert.com/building-online-stores/ecommerce-statistics/

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How Influencer Marketing Can Drive Sales for Your Business

Millennials are going crazy with BTS, the Korean boy band. Most sports lovers glorify Cristiano Ronaldo. Mr. Beast tops the YouTube leaderboard. All of them were called influencers. Brands and businesses partnered with them to promote products and services. So, how can influencer marketing drive sales for your business? We’ve got you covered!

WHAT IS AN INFLUENCER?

An influencer is a person or group with the ability to sway the buying decisions of many consumers. They may have authority over a specific subject, expertise in a certain niche, or simply be popular in their own craft such as acting, blogging, singing, and dancing.

There are 5 types of influencers based on their number of followers. These are the following:

  • Nano-influencers of those with 1,000 to 10,000 followers
  • Micro-influencers of those with 10, 000 to 50,000 followers
  • Mid-tier influencers of those with 50,000 to 500,000 followers
  • Macro-influencers of those with 500,000 to 1,000,000 followers
  • Mega-influencers of those with more than 1 million followers

Influencer endorsement is a powerful social proof as it can boost brand awareness and reach new potential customers. It is because they command much more trust than faceless brands. Their recommendations can sway the audience because they have already captured the audience’s trust.

HOW DOES INFLUENCER MARKETING DRIVE SALES FOR YOUR BUSINESS?

Influencer marketing means partnering with influencers in the form of branded content and sponsored promotions. 

Build Consumer Trust with Authentic Influencer Content

Clinique Australia launched its Clinique ID range for imperfections. To raise awareness and encourage customers to try their new products, the company partnered with Cheryl Law, a local content creator. With 19,000 followers on Instagram, Cheryl created a short video using punchy pop music while applying a Clinique moisturizer to her cheeks. She pitched it as a way to refresh during the colder months. Cheryl further noted that for Clinique, skincare is self-care. Because of that video, Clinique earned an 8.7 times return on ad spend by building consumers’ trust.

Create Content that Uses Real-Life Experiences

ASUS wanted to convey its unique selling point as it launched the new Vivo Book laptop. It was very light and portable. ASUS partnered with Vamp from Meta business to connect with the right audiences. Vamp showcased the product daily uploading videos in home offices and on-the-go scenarios. Vamp also shared branding guides on what to and what not to do with a laptop. The campaign resulted as an instrument to expand the reach of ASUS in Poland. By showing target customers the real-life application of the Vivo Book laptop, influencer marketing can drive sales for your business.

Integrate Branding Subtly

L’Oréal worked with 15 global beauty creators to subtly promote their brand palette for consistent color, composition, and skin tone. Each creator detailed their own skin concerns and their experiences with L’Oréal Revitalift Hyaluronic Acid Serum. These helped the audience associate the creator’s content with L’Oréal products boosting its sales.

Mix Accessible and Aspirational Content

Konvy is a Thailand-based beauty products retailer. It aimed to boost awareness on its 11.11 Single Day campaign. Konvy collaborated with 8 female beauty and lifestyle influencers during their 2020 winter campaign. The influencers delivered fun and positive photos and videos showcasing Konvy product discounts. By mixing accessible and aspirational content, Konvy’s brand credibility and sales eventually increased.

Pair Branded Content Ads with Daily Campaigns

A challenge in working with influencers is that the content or post can only reach the influencer’s followers. But when you pair branded content with their daily campaigns, a brand or business can expand its reach and influencer marketing can drive sales for them.

Reference: https://www.socialmediatoday.com/news/facebook-publishes-new-guide-to-influencer-marketing-and-its-rising-benefit/611205/