post

Actionable Tips to Improve Digital Marketing

2022 is fast approaching. In a blink of an eye, everything is hopefully going back to normal. But even with lockdowns and social distancing, content marketing is still the king. 

A digital marketing speaker Hong Kong highlights that 94% of marketers invest in content. It is because modern consumers become a lot smarter. Brands and businesses first need to create values before pitching a sale. Modern consumers want to feel a sense of importance. They also long to become a part of the community. 

Through content, a social media agency Hong Kong engages its target audience before turning them into loyal customers. The social media race calls for visibility online. Consistently posting content is the key to a better brand recall.

If you want to improve your content marketing skills, here are some actionable writing tips to improve your digital marketing strategy!

Know Your Audience

Writing is all about your readers. Who are they? What will resonate best with them? Answer these questions to craft content that will most likely resonate with them. It is important to build an audience persona to focus your writing based on their interests and preferences.

Plan Your Content Strategy

To create a deeper connection between you and your readers, you should spend enough time planning your content strategy. Don’t just write for any category or subject. Create a buying journey as you publish content. Like a drama anthology or a video series, you should hook your readers into a buying journey.

Puff Your Draft

Any content starts with drafting. Do a little research to validate facts, opinions, statistics, and values. Spending some time drafting your document can help you organize your thoughts easily. Organize the content flow by using headers and listing as needed.

Read and Edit Your Content Three Times

This is one step that most content marketers failed to undertake. After puffing your draft, you should read and edit it three times. The first edit is a simple checking of the flow, grammar, and links. The second is to read it allow to know if you are satisfied with the content. The third is a final check on how your content will look on the web.

Scan for Easy Reading

Once you have uploaded your content online, perform a scan for easy reading. For example, if you are sending an email, do a test sending on another email that you can open. It allows you to see if the content is easy to read even on mobile devices. The same goes for blog content that you will publish on a website. 

Pro-Tips: Use bullets and headers to add white spaces to your content. Limit your paragraph to 7 sentences. 

Writing Do’s 

  • Be active. Active voice is much better than passive voice when writing content. It is they sound more dynamic.
  • Be informative. Provide facts and not just subjective opinions.
  • Be personable. Show the real you. Aim for a one-sentence paragraph that can show how emphatic you are. 
  • Be vivid. Keep your readers engaged by adding some excitement to your content piece. It may be a meme, quote, trivia, etc. Be creative enough to stir your audiences’ imagination.

Writing Don’ts 

  • Avoid redundancy. Redundancy can sound boring. It can also kill the interests of your readers.
  • Avoid using exclusionary words. To promote inclusivity, use neutral job titles instead of Mr. or Miss. Avoid implying demographics like age, ethnicity, gender, etc. as much as possible.
  • Avoid using jargon. Your readers may not know your niche deeply. Using industry terms or jargon can drive them away or make them puzzled.
  • Avoid using “There is” or “There are” at the beginning of a sentence. Weak sentences typically start with these words. Instead, find the real subject and start off with it.

THE BOTTOM LINE

Content writing is not an ordinary job. It requires passion, patience, and skills. By following the actionable writing tips mentioned above, we are pretty sure that you will improve your digital marketing strategy.

Reference: https://blog.red-website-design.co.uk/2019/07/18/actionable-writing-tips-infographic/

post

How to Market Digital Shops

The way people shop today has greatly changed. The lockdowns and social distancing implemented in 2020 have boosted the rise of social eCommerce. This year, there are around 2.14 million digital buyers globally. That is why a digital marketing speaker Hong Kong has noted the importance of digital shops. Yet, it is challenging for brands to create digital shops. They need to consider many factors to keep them earning and running. It is also more challenging to market digital shops. So, here’s a guide on how to do it and thrive!

What Are Digital Shops?

Digital Shops are online storefronts that brands set up on an eCommerce site, social media platforms, and their website. They showcase a collection of products and services like a brick-and-mortar store. However, they only exist online and not in a physical location. Digital Shops are the perfect solution to streamline an online shopping experience. By integrating store inventories with direct payments, brands can boost their revenues online. 

There are different technologies that digital shops can use to keep them running online. The most common are AR/VR try-on, interactive fitting rooms, product tags, QR codes, and shopping stickers. There are also several ways to set up digital shops. First, brands can partner with eCommerce websites like Amazon, BigCommerce, Magento, Shopify, WooCommerce, and Wix eCommerce. Second, a social media agency Hong Kong can set up digital shops on Facebook, Instagram, Messenger, Pinterest, Snapchat, and WhatsApp. These social media online shops can be created through the business pages of social media accounts. Third, brands can create digital shops on their business websites. This is by enabling a product and services page, integrated with a checkout cart and direct payment system. 

A big step in digital shopping today is the integration of online shops into video ads. A video marketing agency Hong Kong now uses product tags to invite video viewers in buying relevant products and services. Brands can tell a story via short-form video clips and showcase a product with a 360-degree spin. They can also publish product explainer videos to relate their products and services to their customers. 

How to Market Digital Shops

Below are some marketing techniques for brands to drive sales on their digital shops. 

Create Educational Blog Posts

A very effective digital marketing technique today is to educate the customers to influence their buying decisions. Most brands focus on content marketing to give their audiences helpful information about their products and services. Using educational blog posts, brands create a problem that their target audience commonly encounters. Within the article, they will offer the best solution to the reader, which turns out to be the brand’s products and services. Educational blog posts can also optimize the SEO strategy of a brand. These powerful posts can boost SEO ranking by providing accurate and authentic content to answer the searcher’s keyword queries.

Expand Your Email List

There are 4.03 billion people who use email today. So, it is the easiest way to start connecting with people who want to check relevant products and services. Brands can use emails as a cold outreach technique to inform people about a product launch or new service. They can also use email to send reminders about an abandoned online shopping cart or a wish list. The best way to expand an email list using digital shops is to enable CTAs or pop-ups like “Learn More” and “Subscribe Now.” Messenger ads can also capture the contact details of an account user automatically. Brands can also contact page questionnaires when users want to join their social media pages. 

Gather Customer Reviews and Turn Them into User-Generated Content (UGC)

Word of mouth is a powerful marketing strategy. To market digital shops, brands can request customers to review their products and services. They can strategically post these feedbacks, ratings, reviews, and testimonials as UGCs. Like word of mouth, modern consumers prefer these authentic pieces of content and influence them to buy a product or service. Video testimonials of happy customers posted on social media pages even garnered the most numbers of likes, comments, and shares. 

Post a Variety of Creative Content

The best way to market digital shops is to post a variety of creative content on social media platforms. Modern consumers easily get attracted to visual content. Use images and videos to catch their attention toward your digital shops. How-to videos, product explainers, and unboxing videos can educate the customer and relate products and services to their needs and interests. Hosting contests, giveaways, and promotional sales are unique experiences brands can offer to increase awareness and discovery. 

Upsell and Downsell

Brands should market digital shops every time there is an opportunity. This is even if the customer is about to checkout. Do this by posting different items on your digital shops. Group relevant items so that once you have a digital shopper, they can see related products and services that interest them. Brands can offer an upgrade to a regular product offering for more sales. They can even offer a downgraded version of the shoppers’ interest with a simpler item. 

Work with Influencers in Your Niche

Collaborating with bloggers, KOLs, thought leaders, and vloggers is a great way to market your digital shops. Such a strategy aims to gain a large reach among the huge followings of these influencers. Brands can also partner with affiliate programs that promote stores using influencer marketing. Through their online expertise and reputation, their followers are more likely to be influenced by buying products and services they recommend.  


Reference:https://blog.red-website-design.co.uk/2021/05/05/ecommerce-website-marketing-tips/