Important Content Marketing Statistics 2022

As Bill Gates says: “Content is king.” A digital marketing speaker Hong Kong agrees that it is one of the most vital elements of digital marketing. According to a social media agency Hong Kong, content is one of the most effective ways to drive website traffic. For a video marketing agency Hong Kong, measuring content performance is the easiest way to improve video ads and campaigns.

Recently, the Oberlo team dived into some content marketing statistics. The team organizes these statistics to show the best practices and reasons why every brand or business should include a content strategy in their overall digital campaign. If you plan to integrate or level up content marketing into your online campaigns, here are important content marketing statistics you should know.

Active Investment

Around 7 out of 10 brands or businesses invest in content marketing. In fact, more than 70% of them actively invest in content creation. It includes partnering with copywriters, creators, and influencers to feed social media pages and websites with valuable images, text, and videos. As 72% of marketers believe that content boosts engagement and leads, more than 7 out of 10 invest in a content strategy.

Distribution Channel

There are two ways for marketers to distribute content. First is organic distribution. It means consistently posting relevant and valuable information for the consumers for free. This they can do on their social media pages or website. The second way is paid distribution. It means paying social media platforms to show their content to target users. 84% of marketers engaged in paid distribution. Two platforms clearly lead paid content distribution. These are LinkedIn with 76% and Facebook with 66%.


More than 96% of marketing decision-makers believed that content marketing has been effective for their brand. Nearly one out of five describe content marketing as “extremely effective.” That is why many brands and businesses are increasingly integrating content curation into their overall business goals. Written content is commonly used. It is a favorite among a whopping 98% of marketers.


The most achieved content marketing goal is brand awareness and building credibility. It is accounted for by more than 88% of advertisers and marketers. It was followed by educating audiences (80%), building loyalty (78%), and lead generation (72%). It is clear that content marketing can help eCommerce succeed.


Content marketing in social media can either be organic or paid. Organic are non-paid means of giving valuable information to prospects to turn them into loyal customers. More than 50% of marketers use organic traffic to measure the success of content. It was followed by search ranking (42%), leads (40%), conversion rates (34%), and social shares (32%).


Investing in content marketing requires a proper strategy. Around 57% of brands and businesses have a content marketing plan. They believe that crafting content should match their goals and missions. They also involve constant evaluation and fine-tuning to adapt to the ever-changing online markets.



5 Steps to Empower Your Sales Team

A marketing team focuses on attracting and identifying leads. A sales team focuses on converting leads into customers. A digital marketing speaker Hong Kong observed that there is always a critical gap between a marketing and sales team. There is a need to empower the sales team to fill the gap. That is through content that aligns both teams in an ultimate goal. Below are 5 steps to empower your sales team, according to a social media agency Hong Kong.

Help the Sales Team Find Your Marketing Content

Marketers spend a lot of time experimenting, planning, and writing. They focus on growing audiences through content marketing and getting prospects to lead them in the sales funnel. For the marketing team and sales team to align, marketers should help the sales team find their content and understand them better. By implementing a central content repository, salespeople can easily locate top-performing content. These can help them understand the buyer’s journey better and engage in more productive conversations.

Help the Sales Team Create More Compelling Sharing Experiences

Team collaboration is the cornerstone of digital marketing success. That is why marketers should help the sales team create a more compelling experience. Technology now allows brands and businesses to invest in content experience platforms. These are software that can help marketers and salespeople create different types of content. At the same time, the software can segment audiences based on a target persona. To help the sales team create a more compelling experience, marketers can curate, organize, and tag content by company size, industry, and sales funnel.

Make More of Sales’ Favorite Pieces

The sales team wants more of the bottom-funnel content. They are interested in making money instead of thought leadership. Today, a video marketing agency Hong Kong highlights the decreasing attention span of modern consumers. It recommends catching the audience’s attention within the first 5 seconds of content. Short videos, scannable blog posts, and news articles are, so far, the topmost performing types of content today.

Team Up with the Sales Team to Develop Content They Crave

There are two best ways where marketers can team up with the sales team to develop the content they crave.

First, they can create an advisory board to allow suggestions from the sales team. Looping them into your content strategy can help the marketing team and sales team stay aligned with the brand or business goals.

Research showed that some of the most effective pieces of content were made by the sales team. Oftentimes, the most productive salespeople do not necessarily share their sales materials because they do not want to admit that they alter some hard work made by the marketing team. To empower your sales team, hosting a content amnesty day every quarter or twice a year can help you uncover the best content. Practice a judgment-free zone on such learning exercises to better encourage the sales team as marketing partners.

Use Data to Help Both the Marketing Team and Sales Team to Become More Effective

A data-driven strategy can help both the marketing team and sales team become more effective. Collect all information on all sales interactions between existing customers and potential buyers. Use these big data analytics to segment your target persona. It will surely result in better targeting, more efficient campaigns, higher sales productivity, and more money coming in for the brand or business.



Simple Tips to Fill Your Social Media Content Calendar

Social media is the best way to promote a brand, product, or service. But to do so, a digital marketing speaker Hong Kong suggests consistent posting on social media pages. It makes the business visible to people and influences their buying behaviors.

According to a social media agency Hong Kong, the best way to plan a content strategy is to use a social media content calendar. Even a video marketing agency Hong Kong highlights that the calendar can help brands and businesses vary their content formats to avoid boredom among followers.

Below, let us explore some simple tips to fill your social media content calendar.

What Is Social Media Content?

Social media content is anything posted or shared on a social media account or page. The top social media platforms in the world today are Facebook, Instagram, LinkedIn, Pinterest, and Twitter. While the most used types of social media content are:

  • Ads
  • Announcements
  • Articles, blogs, or written posts
  • Case Studies
  • Challenges
  • Contests
  • eBooks
  • eCourses
  • Epic or evergreen content
  • FAQs
  • Favorite Hacks
  • Freebies
  • Guides
  • Hacks
  • Holiday greetings and specials
  • Images
  • Infographics
  • Inspirational Quotes
  • Memes
  • Links to external content
  • Live broadcasts or videos
  • Polls or surveys
  • Quick Tips
  • Ratings and Reviews
  • Story videos
  • Testimonials
  • Tutorials
  • Videos
  • Webinars
  • Weekly Roundups

Weaving these different types of content together can indeed boost social media presence among brands and businesses.

Simple Tips to Fill Your Social Media Content Calendar

Brands and businesses should give themselves a name on social media. This is called social media branding, where marketers follow a certain theme when posting content on social media platforms. Every week, fill in social media pages with announcements, quotes, or roundups to connect with the target audiences. These short types of content give marketers some room to breathe and share more original stuff.

Build and maintain a strong following by constantly engaging in social media. A “thank you” message can be great for those who like and share a brand’s social media content. Reply to comments or messages quickly. Encourage signups for every connection opportunity. Freebies can build huge traffic if you want to upgrade your email list.

Create appealing graphics and title images on your social media content. Canva is a good tool to edit and play with creative images and texts. Remember visual content gets shared 40 times more than social media posts without visuals. A brand logo for each image or photo can boost brand awareness.

Pre-schedule social media content through automation tools. Some of the best social media management tools are Buffer, HootSuite, and Tailwind. It can help marketers post content at the right time in every world zone. It can also save marketers tons of time.

Sharing other people’s content on social media accounts and pages can boost the reach of brands and businesses. Planning and writing them on a social media calendar allow marketers to collaborate with the author of the post further. It may be the reason why influencer marketing is a big thing in social media. Collaborating with authoritative and popular social media brands and personalities allows marketers to reach a huge number of followers.

Social listening means knowing what your competitors are up to and what is trending among your target audiences. It pays to study things that other brands are doing both successfully and failingly. By monitoring these things, they can serve as guides among marketers on their future strategies.



Actionable Tips to Improve Digital Marketing

2022 is fast approaching. In a blink of an eye, everything is hopefully going back to normal. But even with lockdowns and social distancing, content marketing is still the king. 

A digital marketing speaker Hong Kong highlights that 94% of marketers invest in content. It is because modern consumers become a lot smarter. Brands and businesses first need to create values before pitching a sale. Modern consumers want to feel a sense of importance. They also long to become a part of the community. 

Through content, a social media agency Hong Kong engages its target audience before turning them into loyal customers. The social media race calls for visibility online. Consistently posting content is the key to a better brand recall.

If you want to improve your content marketing skills, here are some actionable writing tips to improve your digital marketing strategy!

Know Your Audience

Writing is all about your readers. Who are they? What will resonate best with them? Answer these questions to craft content that will most likely resonate with them. It is important to build an audience persona to focus your writing based on their interests and preferences.

Plan Your Content Strategy

To create a deeper connection between you and your readers, you should spend enough time planning your content strategy. Don’t just write for any category or subject. Create a buying journey as you publish content. Like a drama anthology or a video series, you should hook your readers into a buying journey.

Puff Your Draft

Any content starts with drafting. Do a little research to validate facts, opinions, statistics, and values. Spending some time drafting your document can help you organize your thoughts easily. Organize the content flow by using headers and listing as needed.

Read and Edit Your Content Three Times

This is one step that most content marketers failed to undertake. After puffing your draft, you should read and edit it three times. The first edit is a simple checking of the flow, grammar, and links. The second is to read it allow to know if you are satisfied with the content. The third is a final check on how your content will look on the web.

Scan for Easy Reading

Once you have uploaded your content online, perform a scan for easy reading. For example, if you are sending an email, do a test sending on another email that you can open. It allows you to see if the content is easy to read even on mobile devices. The same goes for blog content that you will publish on a website. 

Pro-Tips: Use bullets and headers to add white spaces to your content. Limit your paragraph to 7 sentences. 

Writing Do’s 

  • Be active. Active voice is much better than passive voice when writing content. It is they sound more dynamic.
  • Be informative. Provide facts and not just subjective opinions.
  • Be personable. Show the real you. Aim for a one-sentence paragraph that can show how emphatic you are. 
  • Be vivid. Keep your readers engaged by adding some excitement to your content piece. It may be a meme, quote, trivia, etc. Be creative enough to stir your audiences’ imagination.

Writing Don’ts 

  • Avoid redundancy. Redundancy can sound boring. It can also kill the interests of your readers.
  • Avoid using exclusionary words. To promote inclusivity, use neutral job titles instead of Mr. or Miss. Avoid implying demographics like age, ethnicity, gender, etc. as much as possible.
  • Avoid using jargon. Your readers may not know your niche deeply. Using industry terms or jargon can drive them away or make them puzzled.
  • Avoid using “There is” or “There are” at the beginning of a sentence. Weak sentences typically start with these words. Instead, find the real subject and start off with it.


Content writing is not an ordinary job. It requires passion, patience, and skills. By following the actionable writing tips mentioned above, we are pretty sure that you will improve your digital marketing strategy.



How to Market Digital Shops

The way people shop today has greatly changed. The lockdowns and social distancing implemented in 2020 have boosted the rise of social eCommerce. This year, there are around 2.14 million digital buyers globally. That is why a digital marketing speaker Hong Kong has noted the importance of digital shops. Yet, it is challenging for brands to create digital shops. They need to consider many factors to keep them earning and running. It is also more challenging to market digital shops. So, here’s a guide on how to do it and thrive!

What Are Digital Shops?

Digital Shops are online storefronts that brands set up on an eCommerce site, social media platforms, and their website. They showcase a collection of products and services like a brick-and-mortar store. However, they only exist online and not in a physical location. Digital Shops are the perfect solution to streamline an online shopping experience. By integrating store inventories with direct payments, brands can boost their revenues online. 

There are different technologies that digital shops can use to keep them running online. The most common are AR/VR try-on, interactive fitting rooms, product tags, QR codes, and shopping stickers. There are also several ways to set up digital shops. First, brands can partner with eCommerce websites like Amazon, BigCommerce, Magento, Shopify, WooCommerce, and Wix eCommerce. Second, a social media agency Hong Kong can set up digital shops on Facebook, Instagram, Messenger, Pinterest, Snapchat, and WhatsApp. These social media online shops can be created through the business pages of social media accounts. Third, brands can create digital shops on their business websites. This is by enabling a product and services page, integrated with a checkout cart and direct payment system. 

A big step in digital shopping today is the integration of online shops into video ads. A video marketing agency Hong Kong now uses product tags to invite video viewers in buying relevant products and services. Brands can tell a story via short-form video clips and showcase a product with a 360-degree spin. They can also publish product explainer videos to relate their products and services to their customers. 

How to Market Digital Shops

Below are some marketing techniques for brands to drive sales on their digital shops. 

Create Educational Blog Posts

A very effective digital marketing technique today is to educate the customers to influence their buying decisions. Most brands focus on content marketing to give their audiences helpful information about their products and services. Using educational blog posts, brands create a problem that their target audience commonly encounters. Within the article, they will offer the best solution to the reader, which turns out to be the brand’s products and services. Educational blog posts can also optimize the SEO strategy of a brand. These powerful posts can boost SEO ranking by providing accurate and authentic content to answer the searcher’s keyword queries.

Expand Your Email List

There are 4.03 billion people who use email today. So, it is the easiest way to start connecting with people who want to check relevant products and services. Brands can use emails as a cold outreach technique to inform people about a product launch or new service. They can also use email to send reminders about an abandoned online shopping cart or a wish list. The best way to expand an email list using digital shops is to enable CTAs or pop-ups like “Learn More” and “Subscribe Now.” Messenger ads can also capture the contact details of an account user automatically. Brands can also contact page questionnaires when users want to join their social media pages. 

Gather Customer Reviews and Turn Them into User-Generated Content (UGC)

Word of mouth is a powerful marketing strategy. To market digital shops, brands can request customers to review their products and services. They can strategically post these feedbacks, ratings, reviews, and testimonials as UGCs. Like word of mouth, modern consumers prefer these authentic pieces of content and influence them to buy a product or service. Video testimonials of happy customers posted on social media pages even garnered the most numbers of likes, comments, and shares. 

Post a Variety of Creative Content

The best way to market digital shops is to post a variety of creative content on social media platforms. Modern consumers easily get attracted to visual content. Use images and videos to catch their attention toward your digital shops. How-to videos, product explainers, and unboxing videos can educate the customer and relate products and services to their needs and interests. Hosting contests, giveaways, and promotional sales are unique experiences brands can offer to increase awareness and discovery. 

Upsell and Downsell

Brands should market digital shops every time there is an opportunity. This is even if the customer is about to checkout. Do this by posting different items on your digital shops. Group relevant items so that once you have a digital shopper, they can see related products and services that interest them. Brands can offer an upgrade to a regular product offering for more sales. They can even offer a downgraded version of the shoppers’ interest with a simpler item. 

Work with Influencers in Your Niche

Collaborating with bloggers, KOLs, thought leaders, and vloggers is a great way to market your digital shops. Such a strategy aims to gain a large reach among the huge followings of these influencers. Brands can also partner with affiliate programs that promote stores using influencer marketing. Through their online expertise and reputation, their followers are more likely to be influenced by buying products and services they recommend.