Important Content Marketing Statistics 2022

As Bill Gates says: “Content is king.” A digital marketing speaker Hong Kong agrees that it is one of the most vital elements of digital marketing. According to a social media agency Hong Kong, content is one of the most effective ways to drive website traffic. For a video marketing agency Hong Kong, measuring content performance is the easiest way to improve video ads and campaigns.

Recently, the Oberlo team dived into some content marketing statistics. The team organizes these statistics to show the best practices and reasons why every brand or business should include a content strategy in their overall digital campaign. If you plan to integrate or level up content marketing into your online campaigns, here are important content marketing statistics you should know.

Active Investment

Around 7 out of 10 brands or businesses invest in content marketing. In fact, more than 70% of them actively invest in content creation. It includes partnering with copywriters, creators, and influencers to feed social media pages and websites with valuable images, text, and videos. As 72% of marketers believe that content boosts engagement and leads, more than 7 out of 10 invest in a content strategy.

Distribution Channel

There are two ways for marketers to distribute content. First is organic distribution. It means consistently posting relevant and valuable information for the consumers for free. This they can do on their social media pages or website. The second way is paid distribution. It means paying social media platforms to show their content to target users. 84% of marketers engaged in paid distribution. Two platforms clearly lead paid content distribution. These are LinkedIn with 76% and Facebook with 66%.


More than 96% of marketing decision-makers believed that content marketing has been effective for their brand. Nearly one out of five describe content marketing as “extremely effective.” That is why many brands and businesses are increasingly integrating content curation into their overall business goals. Written content is commonly used. It is a favorite among a whopping 98% of marketers.


The most achieved content marketing goal is brand awareness and building credibility. It is accounted for by more than 88% of advertisers and marketers. It was followed by educating audiences (80%), building loyalty (78%), and lead generation (72%). It is clear that content marketing can help eCommerce succeed.


Content marketing in social media can either be organic or paid. Organic are non-paid means of giving valuable information to prospects to turn them into loyal customers. More than 50% of marketers use organic traffic to measure the success of content. It was followed by search ranking (42%), leads (40%), conversion rates (34%), and social shares (32%).


Investing in content marketing requires a proper strategy. Around 57% of brands and businesses have a content marketing plan. They believe that crafting content should match their goals and missions. They also involve constant evaluation and fine-tuning to adapt to the ever-changing online markets.