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Marketing Channels Where Brands and Businesses Should Invest Today

Wikipedia defines marketing channels as activities, organizations, and people that serve as instruments to get products and services to their end-users. A digital marketing speaker Hong Kong has a different concept about marketing channels. They are online platforms where brands and businesses can promote their products and services. Some of the most popular marketing channels are:

  • Business Websites
  • eCommerce Websites
  • Google for SEO
  • Messaging apps like Messenger and WhatsApp
  • Social Media Pages and Platforms like Facebook, Instagram, and Twitter
  • YouTube for video marketing

There are many options available to promote products and services in this modern age. The challenge among brands and businesses is choosing the perfect one where they can get a positive ROI from their marketing budget. Below are 7 essential marketing channels where brands and businesses should invest today.

BUSINESS BLOG

A business blog is an informational website. It is a collection of articles, news, and updates about a brand or a business. Brands and businesses should invest in this marketing channel because they start the buyer’s journey to make a purchase. A business blog serves as a dedicated platform to educate your customers and prospects about your brand, industry, niche, products, and services. Out of 1.7 million websites globally, 500 million are business blogs. Six out of ten online shoppers noted that a business blog set them on a journey of making a purchase.

EMAIL MARKETING

Email marketing started in 1978. It is one of the oldest marketing channels today. Despite being the oldest marketing channel, email marketing has the potential to reach a large number of people. In 2021, there are 4.1 billion email users. This is almost 2/3 of the world’s population. Every dollar spent on email marketing yields an average return on investment (ROI) of $42. Thus, a well-planned email marketing strategy will make more money. That is why 9 out of 10 marketers use email as a marketing channel to distribute content. Welcome emails have an open rate of 82% while abandoned cart emails result in 69% more sales. According to a video marketing agency Hong Kong, the way to move forward with email is using interactive content. Attaching a video in an email boosts click rates by 300%.

MOBILE DEVICES

There are now 3.8 billion people using mobile devices or smartphones. Experts look forward to the possibility that the number will continuously rise within the next five years. With 50.88% of online traffic coming from mobile devices last 2020, this is a great marketing channel where brands and businesses can invest today. Modern consumers prefer brands and businesses that provide customer support and information through SMS, WhatsApp, and other mobile devices. 

ORGANIC SEARCH

Organic search is also known as unpaid search results. They are natural search results based on the authority of a website, keyword ranking, and quality of content. Whether it be for entertainment, research, or shopping, the first step a consumer does is to make an organic search. This is the reason why brands and businesses should also invest in this marketing channel. Just this year, Google has already received 360 billion searches. Out of these billion searches, the top 5 organic results received 67.60% clicks. Here’s a pro-tip, nowadays visual and voice searches are rising. Video content is most likely to show on organic ranking 50 times more than plain text. 

SOCIAL MEDIA

A social media agency Hong Kong notes that social media is the best marketing channel that brands and businesses should invest in today. There are 4.48 billion social media users, allowing them to reach a larger audience. The top 5 social media marketing networks for 2021 are Facebook, YouTube, WhatsApp, Instagram, and TikTok. Social Media is a marketing channel that allows brands and businesses to build rapport with their audiences. When you interact in the same place where your target customers connect with people close to them, you also become a part of their personal network. As such, social media is a key to long-term brand and consumer relationships. 

VIDEO MARKETING

If you run a small business, you don’t need to hire a big production team. Most mobile devices and smartphones now have cameras equipped with video editing tools. Even social media apps have features to customize and edit video content. Video marketing is an effective marketing channel for explainers, FAQ, how-to, interviews, and testimonials. Around 86% of modern consumers expect to see more videos from brands and businesses. Viewers retained 95% of the messages on videos they have watched. It also helps them learn more about products and services.

WORD-OF-MOUTH MARKETING

Never underestimate the power of word-of-mouth marketing. They are free, but they can double or triple the revenue of a brand or business. Offline or online, A happy customer will spread the word about how truly delighting a brand or business is. Around 90% of people trust these recommendations from colleagues, family members, friends, and even strangers. They are even more effective than paid ads, resulting in 5 times more sales. Out of all these 7 essential marketing channels, word-of-mouth is the most trusted. 

Reference: https://www.socialmediatoday.com/news/9-essential-marketing-channels-small-businesses-should-invest-in-infograph/604250/

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How to Market Digital Shops

The way people shop today has greatly changed. The lockdowns and social distancing implemented in 2020 have boosted the rise of social eCommerce. This year, there are around 2.14 million digital buyers globally. That is why a digital marketing speaker Hong Kong has noted the importance of digital shops. Yet, it is challenging for brands to create digital shops. They need to consider many factors to keep them earning and running. It is also more challenging to market digital shops. So, here’s a guide on how to do it and thrive!

What Are Digital Shops?

Digital Shops are online storefronts that brands set up on an eCommerce site, social media platforms, and their website. They showcase a collection of products and services like a brick-and-mortar store. However, they only exist online and not in a physical location. Digital Shops are the perfect solution to streamline an online shopping experience. By integrating store inventories with direct payments, brands can boost their revenues online. 

There are different technologies that digital shops can use to keep them running online. The most common are AR/VR try-on, interactive fitting rooms, product tags, QR codes, and shopping stickers. There are also several ways to set up digital shops. First, brands can partner with eCommerce websites like Amazon, BigCommerce, Magento, Shopify, WooCommerce, and Wix eCommerce. Second, a social media agency Hong Kong can set up digital shops on Facebook, Instagram, Messenger, Pinterest, Snapchat, and WhatsApp. These social media online shops can be created through the business pages of social media accounts. Third, brands can create digital shops on their business websites. This is by enabling a product and services page, integrated with a checkout cart and direct payment system. 

A big step in digital shopping today is the integration of online shops into video ads. A video marketing agency Hong Kong now uses product tags to invite video viewers in buying relevant products and services. Brands can tell a story via short-form video clips and showcase a product with a 360-degree spin. They can also publish product explainer videos to relate their products and services to their customers. 

How to Market Digital Shops

Below are some marketing techniques for brands to drive sales on their digital shops. 

Create Educational Blog Posts

A very effective digital marketing technique today is to educate the customers to influence their buying decisions. Most brands focus on content marketing to give their audiences helpful information about their products and services. Using educational blog posts, brands create a problem that their target audience commonly encounters. Within the article, they will offer the best solution to the reader, which turns out to be the brand’s products and services. Educational blog posts can also optimize the SEO strategy of a brand. These powerful posts can boost SEO ranking by providing accurate and authentic content to answer the searcher’s keyword queries.

Expand Your Email List

There are 4.03 billion people who use email today. So, it is the easiest way to start connecting with people who want to check relevant products and services. Brands can use emails as a cold outreach technique to inform people about a product launch or new service. They can also use email to send reminders about an abandoned online shopping cart or a wish list. The best way to expand an email list using digital shops is to enable CTAs or pop-ups like “Learn More” and “Subscribe Now.” Messenger ads can also capture the contact details of an account user automatically. Brands can also contact page questionnaires when users want to join their social media pages. 

Gather Customer Reviews and Turn Them into User-Generated Content (UGC)

Word of mouth is a powerful marketing strategy. To market digital shops, brands can request customers to review their products and services. They can strategically post these feedbacks, ratings, reviews, and testimonials as UGCs. Like word of mouth, modern consumers prefer these authentic pieces of content and influence them to buy a product or service. Video testimonials of happy customers posted on social media pages even garnered the most numbers of likes, comments, and shares. 

Post a Variety of Creative Content

The best way to market digital shops is to post a variety of creative content on social media platforms. Modern consumers easily get attracted to visual content. Use images and videos to catch their attention toward your digital shops. How-to videos, product explainers, and unboxing videos can educate the customer and relate products and services to their needs and interests. Hosting contests, giveaways, and promotional sales are unique experiences brands can offer to increase awareness and discovery. 

Upsell and Downsell

Brands should market digital shops every time there is an opportunity. This is even if the customer is about to checkout. Do this by posting different items on your digital shops. Group relevant items so that once you have a digital shopper, they can see related products and services that interest them. Brands can offer an upgrade to a regular product offering for more sales. They can even offer a downgraded version of the shoppers’ interest with a simpler item. 

Work with Influencers in Your Niche

Collaborating with bloggers, KOLs, thought leaders, and vloggers is a great way to market your digital shops. Such a strategy aims to gain a large reach among the huge followings of these influencers. Brands can also partner with affiliate programs that promote stores using influencer marketing. Through their online expertise and reputation, their followers are more likely to be influenced by buying products and services they recommend.  


Reference:https://blog.red-website-design.co.uk/2021/05/05/ecommerce-website-marketing-tips/