Online Video Trends for 2022

Videos are a vital part of an online marketing strategy for every brand or business. But the challenging part, as digital marketing speaker Hong Kong says, is content creation. For a social media agency Hong Kong, three major platforms lead as video-centric networks. As a video marketing agency Hong Kong notes, it is best to know the online video trends for 2022.


YouTube, TikTok, and Instagram are the top 3 social media platforms for video in 2022.

YouTube remains number 1 as the largest video-sharing network with 2.6 billion monthly active users.

People watched a total of 1 billion hours of video on the platform daily. Around 500 hours of videos are uploaded every minute. Users can navigate videos on YouTube in 80 different languages. Being the 2nd most visited website, next to Google, YouTube is also the second most-used social media platform.

TikTok is a platform for creating, sharing, and watching 15-second short music clips. Currently, it has 1 billion users and is available in 150 countries. TikTok is a big hit among millennials. So, if the target audience of a brand or business is between 13 to 60 years old, it should be on TikTok right now.

After it shifted to a photo-and-video sharing app last July 2021, Instagram users now stand at 1.5 billion. Around 6 out of every 10 Instagrammers log in at least once daily. More than 500 million Instagrammers watch Stories every day. Thanks to Reels (TikTok’s clone), the Instagram engagement rate rise to 0.83%.


The year 2021 is a big year for video marketing. Below, let’s discover the online video trends for 2022:

Animated explainer videos are one of the online video trends for 2022. It is a great way to capture the audience’s attention and hold them throughout the video length. By putting some kind of creativity and humor, they can make videos more engaging and informative. They are also a good choice to show off brand personality as they are well-optimized for smaller screens.

AR (Augmented Reality) and VR (Virtual Reality) will make videos unique this 2022. By giving customers a creative, interactive, and real-life feel, they can be very effective in driving sales. An example of these online video trends for 2022 is allowing a customer to explore or try on a product or service.

Short-form videos are here to stay. Many social media platforms enabled sharing of short, vertical videos that last between 15 seconds to 60 seconds. Unlike traditional videos, short-form clips can be recorded, shared, and watched on mobile devices. YouTube has Shorts, and Instagram has Reels as the counterpart of TikTok music clips.

Smartphones are getting smarter. Their cameras are getting more functional, too. That is why unedited smartphone videos will be one of the dominant online video trends for 2022. Unedited smartphone videos give viewers a glimpse of their own life online. They are authentic and unscripted, making them more appealing to viewers.

Vlogging is, no doubt, one of the biggest online video trends for 2022. Creators and influencers consistently post events, updates, and what’s happening to their lives through vlogs. Viewers get to know them on a more intimate level, making them loyal advocates and followers.



8 Social Media Predictions for 2022

No man is an island. This is true as humans are social beings. They cannot strive and thrive without fostering relationships. A social media agency Hong Kong notes that it is also the basis on how social communities evolve. Its root can be traced back to 1844 when the 1st telegraph was sent by Samuel Morse. His code paved the way for international communication. 

In 1969, the Advanced Research Projects Agency Network (ARPANET) allowed experts from different universities to share data, hardware, and software. In 1987 a nationwide digital network powered the US through the NSFNET. After a decade, the first and true social media network was created. It was the short-lived Six Degrees, a model of adding a list of contacts and relationships online. It has recorded 3,500,000 registered contacts until it ceased online in the year 2000. 

Friendster followed in 2001. Then there were LinkedIn and MySpace in 2003. Facebook, the king of social media, was launched in 2004, followed by Twitter in 2006 and Instagram in 2010. In less than a generation, social media quickly evolve as a vital marketing tool of the 21st century. From direct information exchanges, they became a place for virtual gatherings and a platform for online retail. 

With its fast-changing pace, let us now discuss 8 social media predictions for 2022!

Facebook Remains on Top (For Now)

Facebook is still the largest social media network in the world today. With 2.9 billion monthly active users, it covers more than 60% of the 4.48 billion social media users globally. Its large number of followers makes Facebook an ideal platform for advertising and marketing. Around 200 million brands and businesses tap into the power of Facebook marketing today. 

Growing Utilization of User Generated Content (UGC)

A digital marketing speaker Hong Kong defines user-generated content (UGC) as an image, text, or video created by consumers instead of brands. They can be in the form of a review, status update, testimonial, unboxing, etc. Recent studies showed that UGCs influenced the buying habit of 8 out of 10 consumers in the modern world. By 2022, one of the social media predictions is the rise of UGC posts among brands and businesses. They can increase return visits by 20% and the time spent by consumers on a website by 90%. This means better opportunities to convert a prospect into a loyal customer by 81%. 

More Augmented Reality Options

Augmented Reality (AR) is an enhanced version of the physical world. It involves overlaying audio and visual elements to enhance the sensory experience over social media content. One of the social media predictions for 2022 is the growing momentum of AR despite being in the infancy stage. Augmented reality searches grew by 81% in the last 5 years. Today, most social media platforms enabled AR tools for online shopping. Pinterest spearheaded the revolution by introducing AR-try on of makeups, hair pattern search, and online car test drive. Snapchat patented the Bitmoji fashion. With Facebook smart glasses and hats, 2022 maybe a year for AR shopping. 

Shorter Attention Spans Result in More Bite-Sized Content

Recent studies showed that the attention span of people today has shortened to 8 seconds as compared to 12 seconds in the year 2000. This may be the reason why one of the social media predictions for 2022 is the rise of bite-size or snackable content. These can be an article with less than 600 words, GIFs, infographics, memes, or videos that are less than 30 seconds in length. Social media sites are adjusting to such types of content to make it easier for their target audience to digest a brand’s message. With clear messages and simple creatives, they can increase traffic among social media pages and websites daily. 

Social Media Emerges as a Shopping Platform

The COVID-19 pandemic has greatly changed the way people shop today. Most brands and businesses transformed from having physical stores to digital shops. Facebook and Instagram have rolled out Shops and live shopping. Twitter enabled product pages. Even Google launched Shoploop, an online shopping experience. As the number of US social buyers reached 80 million today, it is predicted to exceed 100 million by 2023. The same social media prediction for 2022 is expected to happen globally.

Social Media Becomes Part of Daily Life

An average online user spends 2 hours and 25 minutes on social media daily. It is about one hour longer as compared to that in 2012. This figure is expected to rise in the coming years. It is one of the social media predictions for 2022 and can be credited to the rise of mobile devices. 

The Proliferation of Short-Form Video Content

According to a video marketing agency Hong Kong, video ads have convinced 84% of modern consumers to avail a brand, product, or service. With TikTok capturing the spotlight, people became addicted to short-form video content. Facebook and Instagram created Reels. Snapchat enabled Spotlight. YouTube introduced Shorts. All of these video formats last up to only 60 seconds. By 2022, studies showed that short-form videos will cover 81% of social media content.

The “Unbundling” of Reddit

Reddit is a social media forum and platform for discussing and voting news and trending content. Registered members can publish images, links, text, and videos within the platform. All these pieces of content can be voted down or up by other members. Reddit has the potential to become a giant beast among social media platforms. It is because it is now unbundling into different niches. Recently, Discord became the biggest chunk out of Reddit. It became an instant Slack app for gaming. Now valued at $3.5 billion, it became a subreddit among the community of gamers. Expect more subreddits to come in 2022!