Videos are a vital part of an online marketing strategy for every brand or business. But the challenging part, as digital marketing speaker Hong Kong says, is content creation. For a social media agency Hong Kong, three major platforms lead as video-centric networks. As a video marketing agency Hong Kong notes, it is best to know the online video trends for 2022.
THE TOP 3 SOCIAL MEDIA PLATFORMS FOR VIDEO (2022)
YouTube, TikTok, and Instagram are the top 3 social media platforms for video in 2022.
YouTube remains number 1 as the largest video-sharing network with 2.6 billion monthly active users.
People watched a total of 1 billion hours of video on the platform daily. Around 500 hours of videos are uploaded every minute. Users can navigate videos on YouTube in 80 different languages. Being the 2nd most visited website, next to Google, YouTube is also the second most-used social media platform.
TikTok is a platform for creating, sharing, and watching 15-second short music clips. Currently, it has 1 billion users and is available in 150 countries. TikTok is a big hit among millennials. So, if the target audience of a brand or business is between 13 to 60 years old, it should be on TikTok right now.
After it shifted to a photo-and-video sharing app last July 2021, Instagram users now stand at 1.5 billion. Around 6 out of every 10 Instagrammers log in at least once daily. More than 500 million Instagrammers watch Stories every day. Thanks to Reels (TikTok’s clone), the Instagram engagement rate rise to 0.83%.
ONLINE VIDEO TRENDS for 2022
The year 2021 is a big year for video marketing. Below, let’s discover the online video trends for 2022:
Animated explainer videos are one of the online video trends for 2022. It is a great way to capture the audience’s attention and hold them throughout the video length. By putting some kind of creativity and humor, they can make videos more engaging and informative. They are also a good choice to show off brand personality as they are well-optimized for smaller screens.
AR (Augmented Reality) and VR (Virtual Reality) will make videos unique this 2022. By giving customers a creative, interactive, and real-life feel, they can be very effective in driving sales. An example of these online video trends for 2022 is allowing a customer to explore or try on a product or service.
Short-form videos are here to stay. Many social media platforms enabled sharing of short, vertical videos that last between 15 seconds to 60 seconds. Unlike traditional videos, short-form clips can be recorded, shared, and watched on mobile devices. YouTube has Shorts, and Instagram has Reels as the counterpart of TikTok music clips.
Smartphones are getting smarter. Their cameras are getting more functional, too. That is why unedited smartphone videos will be one of the dominant online video trends for 2022. Unedited smartphone videos give viewers a glimpse of their own life online. They are authentic and unscripted, making them more appealing to viewers.
Vlogging is, no doubt, one of the biggest online video trends for 2022. Creators and influencers consistently post events, updates, and what’s happening to their lives through vlogs. Viewers get to know them on a more intimate level, making them loyal advocates and followers.