It has been two years after the COVID pandemic crippled everybody. Lockdowns and social distancing have paved for the eCommerce boom. A new section of eCommerce called “social commerce” also sprouted.
A digital marketing speaker Hong Kong notes that even with the new normal, eCommerce is here to stay. Although technology updates it at a fast pace, according to a social media agency Hong Kong. Even a video marketing agency Hong Kong highlights the importance of online selling among brands and businesses.
Below are some eCommerce statistics and trends for 2022. Brands and businesses may want to check them in case they are currently mapping out this year’s strategy.
eCommerce Has Substantially Grow Due to the Pandemic
The pandemic changed the way people shop, socialize, and travel. In the United States, 62% of people shop online more than before. In the United Kingdom, 74% of consumers find it more convenient and safer to do online shopping instead of going to physical stores.
Here’s a comparison. Before the COVID-19 pandemic, only 28% of consumers shop online every week, with 0% shopping online during the holiday season. After the COVID-19 pandemic, 36% more consumers now shop online weekly, and 44% shop online during the holidays. In general, the number of digital shoppers now rises at 40% year over year.
eCommerce Sale for Food and Drinks Has Seen a Major Increase
One of the biggest impacts of the COVID-19 pandemic is the inability of people to shop for essential needs in physical stores. Thus, there was a major increase in the eCommerce sale for food and drinks. Before COVID-19, only 9% of consumers shop for groceries. But after COVID-19, the number increase to 63% of consumers and they are likely to continue buying groceries online or by phone.
Around 3 out of 10 shoppers also switched to brands that offer a lower price. For non-essential items, 49% of online shoppers look for products that can make them healthier. These include air treatments, steam washers, and water filters. The sale of headsets, laptops, and monitors also increased due to the work-from-home (WFH) setup. At home, 69% of global consumers purchased coffee machines, food processors, and other kitchen appliances.
eCommerce Witnessed the Curbside Pick Up Trend
Have you ever encountered the term BOPIS? It means “Buy Online, Pickup in Store.” During the holiday season in 2020, 25% of online purchases utilized curbside pickup. During the holiday season in 2021, 40% of online purchases utilized curbside pickup. Today, 87% of consumers want brands and restaurants to continue offering curbside pickups.
How Much Money is Spent Online in 2022?
In 2019, global e-retail sales recorded a $3.5 trillion spending. It has grown to $4.921 trillion in 2021 and is expected to surpass $7.5 trillion by 2025. As people discover the convenience of online shopping, 1.92 billion consumers are now regularly purchasing goods online. In general, eCommerce spending has grown by 75% between 2020 and 2021. Such spending will continue to increase in 2022 up until 2025.
What Happens to eCommerce After the Pandemic?
People will continue to embrace eCommerce even after the pandemic. After experiencing the convenience of online shopping, 61% of consumers prefer shopping online as compared to buying in physical stores. Although there will be a slight increase in the percentage of retail store visits, technology makes it more practical for people to purchase on digital shops. Around 53% of shoppers demand BOPIS or curbside pickup.
eCommerce has clearly been integrated into all regions of the world. Among the top 10 countries with the largest eCommerce markets are:
- South Korea