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Important Content Marketing Statistics 2022

As Bill Gates says: “Content is king.” A digital marketing speaker Hong Kong agrees that it is one of the most vital elements of digital marketing. According to a social media agency Hong Kong, content is one of the most effective ways to drive website traffic. For a video marketing agency Hong Kong, measuring content performance is the easiest way to improve video ads and campaigns.

Recently, the Oberlo team dived into some content marketing statistics. The team organizes these statistics to show the best practices and reasons why every brand or business should include a content strategy in their overall digital campaign. If you plan to integrate or level up content marketing into your online campaigns, here are important content marketing statistics you should know.

Active Investment

Around 7 out of 10 brands or businesses invest in content marketing. In fact, more than 70% of them actively invest in content creation. It includes partnering with copywriters, creators, and influencers to feed social media pages and websites with valuable images, text, and videos. As 72% of marketers believe that content boosts engagement and leads, more than 7 out of 10 invest in a content strategy.

Distribution Channel

There are two ways for marketers to distribute content. First is organic distribution. It means consistently posting relevant and valuable information for the consumers for free. This they can do on their social media pages or website. The second way is paid distribution. It means paying social media platforms to show their content to target users. 84% of marketers engaged in paid distribution. Two platforms clearly lead paid content distribution. These are LinkedIn with 76% and Facebook with 66%.

Effectiveness

More than 96% of marketing decision-makers believed that content marketing has been effective for their brand. Nearly one out of five describe content marketing as “extremely effective.” That is why many brands and businesses are increasingly integrating content curation into their overall business goals. Written content is commonly used. It is a favorite among a whopping 98% of marketers.

Goals

The most achieved content marketing goal is brand awareness and building credibility. It is accounted for by more than 88% of advertisers and marketers. It was followed by educating audiences (80%), building loyalty (78%), and lead generation (72%). It is clear that content marketing can help eCommerce succeed.

Measurement

Content marketing in social media can either be organic or paid. Organic are non-paid means of giving valuable information to prospects to turn them into loyal customers. More than 50% of marketers use organic traffic to measure the success of content. It was followed by search ranking (42%), leads (40%), conversion rates (34%), and social shares (32%).

Strategy

Investing in content marketing requires a proper strategy. Around 57% of brands and businesses have a content marketing plan. They believe that crafting content should match their goals and missions. They also involve constant evaluation and fine-tuning to adapt to the ever-changing online markets.

Reference: https://www.oberlo.com/blog/content-marketing-statistics

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How to Advance Your Business with Facebook Communities

Online communities can significantly help brands and businesses to succeed on social media. According to a digital marketing speaker Hong Kong, these groups of loyal followers can help sustain the brand or business. They continue to patronize their products and services even if they are offered relevant options at a lower cost.

For a social media agency Hong Kong, Facebook communities can help boost brand awareness and reach. Members of the groups continuously share ads, campaigns, and content on their individual Facebook accounts. In turn, their Facebook followers and friends will see them and possibly click them.

This is especially true for short clips and long-form videos. A video marketing agency Hong Kong highlights that for video content to become viral, Facebook communities should continuously believe, engage, and support them.

But how can you advance your business with Facebook communities? Here are some tips from Meta, the rebranded Facebook company itself.

WHAT ARE FACEBOOK COMMUNITIES AND WHY DO THEY MATTER?

A Facebook Community Page is designed to group people interested in the same niche, subject matter, or topic. They can be brand followers, fan pages, non-business sectors, etc. Members of a community page share similar experiences and interests. A Facebook community page has an administrator and may have a moderator. Even though they manage the page, the followers and members collectively own the page. Among some of the largest and most popular Community Pages on Facebook in 2022 are Cheap Meal Ideas, Home Buddies, Makeup Artists, Math Formulas, and Netflix Recommendations.

Facebook community pages are different from Facebook business pages. Brands and businesses set up business profiles on Facebook to keep their followers updated with what’s happening in the company. It also helps them launch ads and campaigns. While Facebook and individual users can set up community pages to group users within the same line of interest.

HOW TO ADVANCE YOUR BUSINESS WITH FACEBOOK COMMUNITIES

Recently, Facebook published a 39-page playbook entitled: “Community for Brands.” It aims to help organizations understand the importance of Facebook communities in achieving their business goals.

Align your business goals with an ROI framework for Facebook communities.

Facebook communities can help brands and businesses earn, grow, and save. a brand or business can align these goals through a return on investment (ROI) framework. Fundraising, partnerships, and subscription within Facebook communities can generate Revenue, Savings, and Insights (ROI). Moreover, brands and businesses should focus on advocacy, customer retention, and product innovation within the internal community.

Measure the outcomes of posting in Facebook communities.

After setting up specific objectives aligned with Facebook communities, brands and businesses should never stop measuring analytics. From the outcomes of posting in Facebook communities, they can determine whether an ad or campaign is performing well or worst. As such, they can better decide what ads or campaigns to use in the future, plus the ones they need to improve.

Post valuable content continuously to keep engagement within Facebook communities.

Every brand or business needs to nurture Facebook communities to strive and thrive. Posting relevant and valuable content can help Facebook communities grow. They should give users a reason to join. They should also give members a reason to grow. Do not forget to interact with them through comments and replies. Let everyone feel heard, important, and valued.

Reference: https://go.facebookinc.com/business-community.html

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5 Steps to Empower Your Sales Team

A marketing team focuses on attracting and identifying leads. A sales team focuses on converting leads into customers. A digital marketing speaker Hong Kong observed that there is always a critical gap between a marketing and sales team. There is a need to empower the sales team to fill the gap. That is through content that aligns both teams in an ultimate goal. Below are 5 steps to empower your sales team, according to a social media agency Hong Kong.

Help the Sales Team Find Your Marketing Content

Marketers spend a lot of time experimenting, planning, and writing. They focus on growing audiences through content marketing and getting prospects to lead them in the sales funnel. For the marketing team and sales team to align, marketers should help the sales team find their content and understand them better. By implementing a central content repository, salespeople can easily locate top-performing content. These can help them understand the buyer’s journey better and engage in more productive conversations.

Help the Sales Team Create More Compelling Sharing Experiences

Team collaboration is the cornerstone of digital marketing success. That is why marketers should help the sales team create a more compelling experience. Technology now allows brands and businesses to invest in content experience platforms. These are software that can help marketers and salespeople create different types of content. At the same time, the software can segment audiences based on a target persona. To help the sales team create a more compelling experience, marketers can curate, organize, and tag content by company size, industry, and sales funnel.

Make More of Sales’ Favorite Pieces

The sales team wants more of the bottom-funnel content. They are interested in making money instead of thought leadership. Today, a video marketing agency Hong Kong highlights the decreasing attention span of modern consumers. It recommends catching the audience’s attention within the first 5 seconds of content. Short videos, scannable blog posts, and news articles are, so far, the topmost performing types of content today.

Team Up with the Sales Team to Develop Content They Crave

There are two best ways where marketers can team up with the sales team to develop the content they crave.

First, they can create an advisory board to allow suggestions from the sales team. Looping them into your content strategy can help the marketing team and sales team stay aligned with the brand or business goals.

Research showed that some of the most effective pieces of content were made by the sales team. Oftentimes, the most productive salespeople do not necessarily share their sales materials because they do not want to admit that they alter some hard work made by the marketing team. To empower your sales team, hosting a content amnesty day every quarter or twice a year can help you uncover the best content. Practice a judgment-free zone on such learning exercises to better encourage the sales team as marketing partners.

Use Data to Help Both the Marketing Team and Sales Team to Become More Effective

A data-driven strategy can help both the marketing team and sales team become more effective. Collect all information on all sales interactions between existing customers and potential buyers. Use these big data analytics to segment your target persona. It will surely result in better targeting, more efficient campaigns, higher sales productivity, and more money coming in for the brand or business.

Reference: https://www.socialmediatoday.com/news/5-steps-to-empower-your-sales-team-with-content-experiences-infographic/621315/

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All About YouTube and Its Algorithm

YouTube is the largest global video-sharing platform. No wonder a digital marketing speaker Hong Kong highlights its power as the second most visited website in the world. Today, a social media agency Hong Kong notes that video marketing dominates content strategy. That is why a video marketing agency Hong Kong highlights that having a YouTube channel is now a necessity among brands. With 2.3 billion average monthly users, it can help boost brand awareness and conversion.

Like other social media platforms, YouTube algorithms change from time to time. It is to cope with modern consumers’ online behaviors. To further help brands, businesses, and creators understand video insights and trends, YouTube answers algorithm questions.

FACTS ABOUT YOUTUBE

YouTube has been a part of our lives since 2005. It was created by Chad Hurley, Jawed Karim, and Steve Chen. Google later bought the platform in 2006. Today, the platform not only provides video entertainment. It now houses a lot of video materials, including how-to videos, movies, music, news, product reviews, unboxing, vlogs, and web series. Individuals and organizations from various corners of the world can also use YouTube for live streaming.

The YouTube domain was launched on Valentine’s Day of 2005. Two months later, Jawed Karim posted the first YouTube video entitled “Me at the Zoo.” It is an 18-second clip uploaded on the 5th of April 2005. The first YouTube video showed Jawed at the San Diego Zoo in front of an elephant cage. Chad Hurley, Jawed Karim, and Steve Chen all worked at PayPal. To fund YouTube, they use the money from PayPal’s eBay buyout after they resigned.

After Google bought YouTube in 2006, it launched the localized versions of YouTube in June 2007.  It means that people in different locations get different video recommendations. The first 10 regions to get a localized YouTube site are:

  1. Brazil
  2. France
  3. Ireland
  4. Italy
  5. Japan
  6. Netherlands
  7. Poland
  8. Spain
  9. The United Kingdom
  10. The United States

Today, YouTube supports 80 languages and has been localized to 100 regions.

ABOUT YOUTUBE ALGORITHM

People watch more than 1 billion YouTube videos around the world every single day. These videos are commonly suggested by the YouTube algorithm. That is why more creators and marketers are working hard to get recommended by the YouTube algorithm. But how does YouTube algorithm really work? We’ve got you covered!

Since 2005, the YouTube algorithm recommends videos that attracted the most views and clicks. But this led to click baits – misleading titles and thumbnails. So, in 2012, YouTube adjusted its algorithm by including time spent watching a video to rank recommendations. The move evolves in the belief that people watch videos longer if they find value in them. During that time, creators started uploading shorter videos to meet the algorithm’s completion time for watching.

In 2015, the YouTube algorithm started measuring viewer satisfaction through random surveys. It then began using artificial intelligence to power its viewer satisfaction algorithm. This is through the users’ context history and video features. Today, 70% of videos watched on YouTube come from personal recommendations.

THE BOTTOM LINE

In general, the YouTube algorithm has gone more personal today because of technology. Thus, brands, businesses, and creators should focus on creating videos that give value to their target audiences. It is not more of what people want to watch in general. But it is more of creating relevant videos for an industry or niche.

Reference: https://www.youtube.com/channel/UCGg-UqjRgzhYDPJMr-9HXCg

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Simple Tips to Fill Your Social Media Content Calendar

Social media is the best way to promote a brand, product, or service. But to do so, a digital marketing speaker Hong Kong suggests consistent posting on social media pages. It makes the business visible to people and influences their buying behaviors.

According to a social media agency Hong Kong, the best way to plan a content strategy is to use a social media content calendar. Even a video marketing agency Hong Kong highlights that the calendar can help brands and businesses vary their content formats to avoid boredom among followers.

Below, let us explore some simple tips to fill your social media content calendar.

What Is Social Media Content?

Social media content is anything posted or shared on a social media account or page. The top social media platforms in the world today are Facebook, Instagram, LinkedIn, Pinterest, and Twitter. While the most used types of social media content are:

  • Ads
  • Announcements
  • Articles, blogs, or written posts
  • Case Studies
  • Challenges
  • Contests
  • eBooks
  • eCourses
  • Epic or evergreen content
  • FAQs
  • Favorite Hacks
  • Freebies
  • Guides
  • Hacks
  • Holiday greetings and specials
  • Images
  • Infographics
  • Inspirational Quotes
  • Memes
  • Links to external content
  • Live broadcasts or videos
  • Polls or surveys
  • Quick Tips
  • Ratings and Reviews
  • Story videos
  • Testimonials
  • Tutorials
  • Videos
  • Webinars
  • Weekly Roundups

Weaving these different types of content together can indeed boost social media presence among brands and businesses.

Simple Tips to Fill Your Social Media Content Calendar

Brands and businesses should give themselves a name on social media. This is called social media branding, where marketers follow a certain theme when posting content on social media platforms. Every week, fill in social media pages with announcements, quotes, or roundups to connect with the target audiences. These short types of content give marketers some room to breathe and share more original stuff.

Build and maintain a strong following by constantly engaging in social media. A “thank you” message can be great for those who like and share a brand’s social media content. Reply to comments or messages quickly. Encourage signups for every connection opportunity. Freebies can build huge traffic if you want to upgrade your email list.

Create appealing graphics and title images on your social media content. Canva is a good tool to edit and play with creative images and texts. Remember visual content gets shared 40 times more than social media posts without visuals. A brand logo for each image or photo can boost brand awareness.

Pre-schedule social media content through automation tools. Some of the best social media management tools are Buffer, HootSuite, and Tailwind. It can help marketers post content at the right time in every world zone. It can also save marketers tons of time.

Sharing other people’s content on social media accounts and pages can boost the reach of brands and businesses. Planning and writing them on a social media calendar allow marketers to collaborate with the author of the post further. It may be the reason why influencer marketing is a big thing in social media. Collaborating with authoritative and popular social media brands and personalities allows marketers to reach a huge number of followers.

Social listening means knowing what your competitors are up to and what is trending among your target audiences. It pays to study things that other brands are doing both successfully and failingly. By monitoring these things, they can serve as guides among marketers on their future strategies.

Reference: http://conversionminded.com/social-media-cheat-sheet-content-calendar-for-biz-owners-and-bloggers

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Some eCommerce Statistics and Trends for 2022

It has been two years after the COVID pandemic crippled everybody. Lockdowns and social distancing have paved for the eCommerce boom. A new section of eCommerce called “social commerce” also sprouted.

A digital marketing speaker Hong Kong notes that even with the new normal, eCommerce is here to stay. Although technology updates it at a fast pace, according to a social media agency Hong Kong. Even a video marketing agency Hong Kong highlights the importance of online selling among brands and businesses.

Below are some eCommerce statistics and trends for 2022. Brands and businesses may want to check them in case they are currently mapping out this year’s strategy.

eCommerce Has Substantially Grow Due to the Pandemic

The pandemic changed the way people shop, socialize, and travel. In the United States, 62% of people shop online more than before. In the United Kingdom, 74% of consumers find it more convenient and safer to do online shopping instead of going to physical stores.

Here’s a comparison. Before the COVID-19 pandemic, only 28% of consumers shop online every week, with 0% shopping online during the holiday season. After the COVID-19 pandemic, 36% more consumers now shop online weekly, and 44% shop online during the holidays. In general, the number of digital shoppers now rises at 40% year over year.

eCommerce Sale for Food and Drinks Has Seen a Major Increase

One of the biggest impacts of the COVID-19 pandemic is the inability of people to shop for essential needs in physical stores. Thus, there was a major increase in the eCommerce sale for food and drinks. Before COVID-19, only 9% of consumers shop for groceries. But after COVID-19, the number increase to 63% of consumers and they are likely to continue buying groceries online or by phone.

Around 3 out of 10 shoppers also switched to brands that offer a lower price. For non-essential items, 49% of online shoppers look for products that can make them healthier. These include air treatments, steam washers, and water filters. The sale of headsets, laptops, and monitors also increased due to the work-from-home (WFH) setup. At home, 69% of global consumers purchased coffee machines, food processors, and other kitchen appliances.

eCommerce Witnessed the Curbside Pick Up Trend

Have you ever encountered the term BOPIS? It means “Buy Online, Pickup in Store.” During the holiday season in 2020, 25% of online purchases utilized curbside pickup. During the holiday season in 2021, 40% of online purchases utilized curbside pickup. Today, 87% of consumers want brands and restaurants to continue offering curbside pickups.

How Much Money is Spent Online in 2022?

In 2019, global e-retail sales recorded a $3.5 trillion spending. It has grown to $4.921 trillion in 2021 and is expected to surpass $7.5 trillion by 2025. As people discover the convenience of online shopping, 1.92 billion consumers are now regularly purchasing goods online. In general, eCommerce spending has grown by 75% between 2020 and 2021. Such spending will continue to increase in 2022 up until 2025.

What Happens to eCommerce After the Pandemic?

People will continue to embrace eCommerce even after the pandemic. After experiencing the convenience of online shopping, 61% of consumers prefer shopping online as compared to buying in physical stores. Although there will be a slight increase in the percentage of retail store visits, technology makes it more practical for people to purchase on digital shops. Around 53% of shoppers demand BOPIS or curbside pickup.

eCommerce has clearly been integrated into all regions of the world. Among the top 10 countries with the largest eCommerce markets are:

  1. China
  2. USA
  3. UK
  4. Japan
  5. Germany
  6. France
  7. South Korea
  8. Canada
  9. Russia
  10. Brazil

Reference: https://www.websitebuilderexpert.com/building-online-stores/ecommerce-statistics/

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How Influencer Marketing Can Drive Sales for Your Business

Millennials are going crazy with BTS, the Korean boy band. Most sports lovers glorify Cristiano Ronaldo. Mr. Beast tops the YouTube leaderboard. All of them were called influencers. Brands and businesses partnered with them to promote products and services. So, how can influencer marketing drive sales for your business? We’ve got you covered!

WHAT IS AN INFLUENCER?

An influencer is a person or group with the ability to sway the buying decisions of many consumers. They may have authority over a specific subject, expertise in a certain niche, or simply be popular in their own craft such as acting, blogging, singing, and dancing.

There are 5 types of influencers based on their number of followers. These are the following:

  • Nano-influencers of those with 1,000 to 10,000 followers
  • Micro-influencers of those with 10, 000 to 50,000 followers
  • Mid-tier influencers of those with 50,000 to 500,000 followers
  • Macro-influencers of those with 500,000 to 1,000,000 followers
  • Mega-influencers of those with more than 1 million followers

Influencer endorsement is a powerful social proof as it can boost brand awareness and reach new potential customers. It is because they command much more trust than faceless brands. Their recommendations can sway the audience because they have already captured the audience’s trust.

HOW DOES INFLUENCER MARKETING DRIVE SALES FOR YOUR BUSINESS?

Influencer marketing means partnering with influencers in the form of branded content and sponsored promotions. 

Build Consumer Trust with Authentic Influencer Content

Clinique Australia launched its Clinique ID range for imperfections. To raise awareness and encourage customers to try their new products, the company partnered with Cheryl Law, a local content creator. With 19,000 followers on Instagram, Cheryl created a short video using punchy pop music while applying a Clinique moisturizer to her cheeks. She pitched it as a way to refresh during the colder months. Cheryl further noted that for Clinique, skincare is self-care. Because of that video, Clinique earned an 8.7 times return on ad spend by building consumers’ trust.

Create Content that Uses Real-Life Experiences

ASUS wanted to convey its unique selling point as it launched the new Vivo Book laptop. It was very light and portable. ASUS partnered with Vamp from Meta business to connect with the right audiences. Vamp showcased the product daily uploading videos in home offices and on-the-go scenarios. Vamp also shared branding guides on what to and what not to do with a laptop. The campaign resulted as an instrument to expand the reach of ASUS in Poland. By showing target customers the real-life application of the Vivo Book laptop, influencer marketing can drive sales for your business.

Integrate Branding Subtly

L’Oréal worked with 15 global beauty creators to subtly promote their brand palette for consistent color, composition, and skin tone. Each creator detailed their own skin concerns and their experiences with L’Oréal Revitalift Hyaluronic Acid Serum. These helped the audience associate the creator’s content with L’Oréal products boosting its sales.

Mix Accessible and Aspirational Content

Konvy is a Thailand-based beauty products retailer. It aimed to boost awareness on its 11.11 Single Day campaign. Konvy collaborated with 8 female beauty and lifestyle influencers during their 2020 winter campaign. The influencers delivered fun and positive photos and videos showcasing Konvy product discounts. By mixing accessible and aspirational content, Konvy’s brand credibility and sales eventually increased.

Pair Branded Content Ads with Daily Campaigns

A challenge in working with influencers is that the content or post can only reach the influencer’s followers. But when you pair branded content with their daily campaigns, a brand or business can expand its reach and influencer marketing can drive sales for them.

Reference: https://www.socialmediatoday.com/news/facebook-publishes-new-guide-to-influencer-marketing-and-its-rising-benefit/611205/

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The New Rules on Social Media Marketing

Social media has become a mainstream of online activities. There are 4.48 billion social media users out of 7.9 billion people in the world. For social media marketers, the year 2021 is a little bit different. A digital marketing speaker Hong Kong has noted that the COVID-19 pandemic in 2020 brought about a lot of changes. Marketing shifted from physical store visits to digital shops. There is a lot of clamor for climate change and racial equality. Vaccines have also rolled out globally, giving hope for the new normal.

As such, a social media agency Hong Kong highlights the positive light to bounce back from lockdowns and social distancing. Social media users are very optimistic that the coming days will dramatically be different this year compared to last year. Yet, change is a constant element in marketing. A resurgence brought about new rules in social media marketing. They aim to keep the right balance of advertising, content, and engagement. Below are some social media trends that have taken greater significance for consumers and marketers this 2021.

Trend No. 1: Social media marketing bridges the gap to a new customer experience to boost ROI.

The main goal of social media marketing is the return on investment (ROI). It still is the focus of social media marketers today. What has changed is the rule on how to achieve such a goal. Gone are the days of hard-selling and spam emails. Social media marketing now bridges the gap to a new customer experience. That is 24/7 customer support and lead generation through automation. It brought about two equally urgent approaches:

  • Short-term ROI through targeted performance tactics
  • Long-term loyalty through innovative digital experience

Trend No. 2: Brands find their place in social media conversations through silence.

Another new rule in social media marketing today is that silence is golden. During the COVID-19 pandemic, many brands increased their social media activities to connect with their target audiences. But this 2021, they will focus more on authentic connection instead of consistency. Many businesses will divert their ad spending to social listening. They first need to keep an eye on what works and what doesn’t. By keeping their silent, they can come back to a one-time big boom approach to capture their audience. It means marketers striving to put more value on their content approach. That is, instead of posting more content without value on their social media pages.

Trend No. 3: The boomers ignored by digital advertisers and marketers now boom on social medial.

Marketers used to target people between 1946 to 1964 through traditional advertising. It is because they thought that traditional ads are the most effective ways to reach baby boomers. Yet, brands and businesses failed to realize that boomers are increasingly using social media today. There was around a 66-point increase of baby boomers discovering products and services on social media platforms. More than a quarter of them spend long hours browsing social media. So, the new rule is for social media marketers to continue exploring ways on how to target the digitally savvy baby boomers.

Trend No. 4: Tying social media engagement to identity gives advanced marketers new momentum.

Social media has become the strongest bridge to connect with customers and prospects today. So many traditional strategies have collapsed. But the new rule shows social media as the best marketing medium until five years from now. A video marketing agency Hong Kong even noted that video consumption has risen among social media platforms. It has also become the most popular content format among social media users. By 2022, videos are predicted to cover 82% of online traffic. Around 9 out of 10 social media users wanted to see more video ads from brands and businesses. Plus, an average person spends 100 minutes per day watching videos online. So, the new rule is branding video content with the social media identity of brands and businesses.

Trend No. 5: Bold brands start in the boardroom, not the front lines of social media pages.

The last new rule in social media marketing is that it is a team effort. Bold brands start in the boardroom with consistent branding rules. Each member of the marketing theme should adhere to these rules, whether it be content creation, graphics management, or updating social media groups and pages. They also automatically become brand advocates on different social media networks. Gone are the days of only one admin page to manage ads and campaigns. Most brands and businesses have a team working on advertising and marketing today.

THE BOTTOM LINE

Change is a constant element of social media marketing. It means that from time to time, the rules are changing. Especially during the COVID-19 pandemic, social media marketing has experienced a major shift!

Reference: https://www.marketingweek.com/new-rules-social-media-marketing-2021/

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The 4 Pillars of a Great Google Campaign

The World Wide Web was launched in 1989. It was created to meet the demand for online information sharing. After a year, the first search engine tool, Archie, was released. In 1998, Larry Page and Sergey Brin wanted to rank the importance of pages in the World Wide Web. It resulted in the creation of Google, the largest search engine in the world today.

According to a digital marketing speaker Hong Kong, Google marketing evolves from a vast expanse of information into knowledge that only a brand or business can provide. To succeed, they need to make it easier for modern consumers to find everything they need about their products and services. How can someone do business if they do not know where to buy and how much is the price? All the more, how can someone buy something if they do not know how it can solve their problems or use them in actuality.

Most brands and businesses target to rank on Google searches. It is what we call search engine optimization or SEO. This is because 87.8% of online searches happened on Google. More than 86% of online searchers looking for the location of a business on Google. Being the world’s largest search engine, there is no doubt that Google can help in the discovery of a brand or business. Below, here are the 4 pillars of a great Google campaign!

Build Mobile-Optimized Creatives

Out of 7 billion people in the world, 4.48 billion use mobile devices. It means more than half of online users do their searches using Android devices or smartphones. Thus, the 1st pillar of a great Google creative is to create mobile-optimized content. They are easy to read content when accessed even on small screens. Basically, these creatives minimize the amount of scrolling involved and use uncomplicated designs. 

The best way to build a mobile-optimized creative is to use a responsive web design. It displays a single design that automatically alters its look when clicked on a phone. However, a site optimized for mobile must still contain information about a brand or business. These include the address, business hours, contact information, and the list of products and services it offers. Allowing a user to click the phone number for direct calling is a must. So is a checkout option to add items to a cart and readily checkout.

Mobile-optimized creatives typically contain images with no overlaid text. If there is a need to put a caption, the text should not be over 20 characters. Such creatives performed 1.2 times better than those with longer overlaid texts.

Connect to a Wide Variety of Assets

A social media agency Hong Kong highlights the importance of connecting to a wide variety of assets as a pillar of a great Google campaign. Modern consumers can get bored seeing pure ads on a brand or business page. They are no longer purely interested in articles and blogs when doing a Google search. A great Google campaign includes images, videos, and text. Text formats may be memes, infographics, quotes, etc. Most people look for the helpfulness of content. More than 78% of online searchers expect brands and businesses to show them how they can help in everyday living.

For a video marketing agency Hong Kong, videos are now a part of SEO on Google. They are the most popular types of content when people want to learn how-to, product assembly, unboxing, etc. It is because many people retain information from moving media rather than a static image. Using people in your video can also boost engagement. More than 64% of consumers took action after seeing a diverse or inclusive ad featuring people in a video campaign. Through ratings, reviews, and testimonials, a lot of brands and businesses can better resonate with their audiences using people as assets.

Find Time to Test Your Creatives

The 3rd pillar of a great Google campaign is finding time to test your creatives. Google recently enabled automated bidding and video 360. It is an A/B testing framework that helps evaluates all dimensions of a campaign. Using these types of experiments, brands and businesses can test the dimensions of every single creative. These include interval settings and targeting. Google recommends waiting for 2 to 3 weeks to test your creatives. It is to minimize fluctuations in their performances. It will also allow the Google ad system to learn more about the creative. After finding time to test your creatives, Google can provide more accurate reports on:

  • Click-Through Rate (CTR)
  • Conversion Rate (CVR)
  • Cost-Per-Action (CPA) 
  • Cost-Per-Click (CPC) 
  • Cost-Per-Thousand Impressions (CPM)

Use a Clear Call-To-Action

The 4th and last pillar of a great Google campaign has to do with influence and motivation. How can you influence or motivate someone to do an action out of your Google creatives? The answer is through clear call-to-actions (CTAs).  They tell your target audience what to do next. The simplest call to action is “Buy Now.” Other common words for a CTA are:

  • Call today
  • Click here
  • Download
  • Fill up form
  • Find out how 
  • Get 50% off
  • Order
  • Register
  • Shop
  • Subscribe

Putting distinct or personalized CTA in the description or headline of a Google creative can also relate clearly to a target consumer. 

Reference: https://blog.google/products/ads-commerce/google-ads-creative-performance/

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8 Social Media Predictions for 2022

No man is an island. This is true as humans are social beings. They cannot strive and thrive without fostering relationships. A social media agency Hong Kong notes that it is also the basis on how social communities evolve. Its root can be traced back to 1844 when the 1st telegraph was sent by Samuel Morse. His code paved the way for international communication. 

In 1969, the Advanced Research Projects Agency Network (ARPANET) allowed experts from different universities to share data, hardware, and software. In 1987 a nationwide digital network powered the US through the NSFNET. After a decade, the first and true social media network was created. It was the short-lived Six Degrees, a model of adding a list of contacts and relationships online. It has recorded 3,500,000 registered contacts until it ceased online in the year 2000. 

Friendster followed in 2001. Then there were LinkedIn and MySpace in 2003. Facebook, the king of social media, was launched in 2004, followed by Twitter in 2006 and Instagram in 2010. In less than a generation, social media quickly evolve as a vital marketing tool of the 21st century. From direct information exchanges, they became a place for virtual gatherings and a platform for online retail. 

With its fast-changing pace, let us now discuss 8 social media predictions for 2022!

Facebook Remains on Top (For Now)

Facebook is still the largest social media network in the world today. With 2.9 billion monthly active users, it covers more than 60% of the 4.48 billion social media users globally. Its large number of followers makes Facebook an ideal platform for advertising and marketing. Around 200 million brands and businesses tap into the power of Facebook marketing today. 

Growing Utilization of User Generated Content (UGC)

A digital marketing speaker Hong Kong defines user-generated content (UGC) as an image, text, or video created by consumers instead of brands. They can be in the form of a review, status update, testimonial, unboxing, etc. Recent studies showed that UGCs influenced the buying habit of 8 out of 10 consumers in the modern world. By 2022, one of the social media predictions is the rise of UGC posts among brands and businesses. They can increase return visits by 20% and the time spent by consumers on a website by 90%. This means better opportunities to convert a prospect into a loyal customer by 81%. 

More Augmented Reality Options

Augmented Reality (AR) is an enhanced version of the physical world. It involves overlaying audio and visual elements to enhance the sensory experience over social media content. One of the social media predictions for 2022 is the growing momentum of AR despite being in the infancy stage. Augmented reality searches grew by 81% in the last 5 years. Today, most social media platforms enabled AR tools for online shopping. Pinterest spearheaded the revolution by introducing AR-try on of makeups, hair pattern search, and online car test drive. Snapchat patented the Bitmoji fashion. With Facebook smart glasses and hats, 2022 maybe a year for AR shopping. 

Shorter Attention Spans Result in More Bite-Sized Content

Recent studies showed that the attention span of people today has shortened to 8 seconds as compared to 12 seconds in the year 2000. This may be the reason why one of the social media predictions for 2022 is the rise of bite-size or snackable content. These can be an article with less than 600 words, GIFs, infographics, memes, or videos that are less than 30 seconds in length. Social media sites are adjusting to such types of content to make it easier for their target audience to digest a brand’s message. With clear messages and simple creatives, they can increase traffic among social media pages and websites daily. 

Social Media Emerges as a Shopping Platform

The COVID-19 pandemic has greatly changed the way people shop today. Most brands and businesses transformed from having physical stores to digital shops. Facebook and Instagram have rolled out Shops and live shopping. Twitter enabled product pages. Even Google launched Shoploop, an online shopping experience. As the number of US social buyers reached 80 million today, it is predicted to exceed 100 million by 2023. The same social media prediction for 2022 is expected to happen globally.

Social Media Becomes Part of Daily Life

An average online user spends 2 hours and 25 minutes on social media daily. It is about one hour longer as compared to that in 2012. This figure is expected to rise in the coming years. It is one of the social media predictions for 2022 and can be credited to the rise of mobile devices. 

The Proliferation of Short-Form Video Content

According to a video marketing agency Hong Kong, video ads have convinced 84% of modern consumers to avail a brand, product, or service. With TikTok capturing the spotlight, people became addicted to short-form video content. Facebook and Instagram created Reels. Snapchat enabled Spotlight. YouTube introduced Shorts. All of these video formats last up to only 60 seconds. By 2022, studies showed that short-form videos will cover 81% of social media content.

The “Unbundling” of Reddit

Reddit is a social media forum and platform for discussing and voting news and trending content. Registered members can publish images, links, text, and videos within the platform. All these pieces of content can be voted down or up by other members. Reddit has the potential to become a giant beast among social media platforms. It is because it is now unbundling into different niches. Recently, Discord became the biggest chunk out of Reddit. It became an instant Slack app for gaming. Now valued at $3.5 billion, it became a subreddit among the community of gamers. Expect more subreddits to come in 2022!

Reference: https://blog.red-website-design.co.uk/2021/09/10/social-media-trends-2022/