Videos have become mainstream in social media today. They are a favorite content among social media users. According to a digital marketing speaker Hong Kong, more than 54% of consumers want to see more videos from a brand or business. While a social media agency Hong Kong notes that short-form videos are the top-performing social media posts. A video marketing agency Hong Kong further notes that 78% of the world’s population watched online videos every week.
Brands and businesses need to create powerful videos to catch the attention of their target audiences. They also help expand the reach to new viewers and nurture the brand loyalty of existing customers. Below, we have compiled the 4 best video editing tools for social media posting.
Canva is a free online design tool where you can create professional-quality images and videos anytime, anywhere. You can start with Canva’s library of pre-made templates. Afterward, you can customize pictures and videos through simple drag-and-drop tools. Anyone can be a Canva video editor. The app is simple to use and user-friendly. It houses unlimited templates of images, stock photographs, and videos that a user can customize. Some downside of Canva is its export settings limits. You cannot export to files like PDF and PowerPoint. Users also cannot download the raw video file.
Clipchamp is a free video editor where users can mix and match audios and stock footage. Users can also get inspiration from customizable video templates. Since 2014, Clickchamp has championed online video creation with its flexible, fast, and powerful video editing technology. It allows users to collect, compress, convert, create, and record videos in different file formats. With a simple user interface, it houses plenty of stock images. Yet, Clipchamp is only limited to exporting a 480p video resolution.
Jitter is an animation and design tool for motion. It lets users animate pixel frames and exports them as a GIF, Lottie, or video. With custom and preset animations, Figma imports, and text animations, the app features tons of templates for social media posting. Jitter only exports videos with 720p resolutions. Under the free version, any export comes with a watermark.
Wave is an online video editor that allows users to:
- add editable auto-generated captions
- add stickers and transitions
- add text animations
- change video layouts
- combine video clips
- customized video subtitles in a snap
Wave also has unbeatable multi-streaming software for customized live streams. It houses plenty of music options and sound templates. Although Wave has a 15-second video limit in the free version that can only be shared on social media platforms. It also has limited video editing capabilities.