The biggest problem I find with most micro-influencer campaigns is that the creator of the campaign doesn’t understand what an actual micro-influencer does. This is an individual that has a lot of influence over a very specific segment of the population and has a massive fan base. If you were trying to get them to make a one time commitment in order to have a lot of your time, money, and energy going to a campaign then you’d be out of luck. These people are usually more interested in helping other marketers to help themselves.
You need to focus on micro-influencers and their fan bases. Micro-influencers are the next level of influencers. These are the people who have thousands of fans that will pay hundreds if not thousands of dollars just to get your message out. The money these people earn is nothing compared to the money that they can get from selling a single product.
You need to work with micro-influencers and the fan bases they have. By doing this you’ll be able to create a campaign that will generate results in the long run. This is because you’re targeting the most important people and giving them the opportunity to buy something for a low price.